Announcing Our Next Chapter

(Posted on Tuesday, August 9, 2022)

We’re thrilled to announce the next chapter of Amplify Publishing’s story: for the first time, our six imprints have been brought under the umbrella of Amplify Publishing Group (APG). With this rebrand comes fantastic additions to our leadership team, a comprehensive new website dedicated to the APG mission, and upcoming initiatives that further our commitment to providing the best author services in the industry.

Joining our board as chairman is Josh Linkner. Linkner is the founder and CEO of five tech companies, an internationally recognized expert on innovation, a New York Times bestselling author, and the founder of ImpactEleven, an industry-leading keynote speaker training organization. With significant contributions and experience in business development, Linkner is looking forward to helping shape the next generation of APG authors. 

Eric Schurenberg will also be joining APG’s board as editor-in-chief. Schurenberg is a media executive, award-winning journalist, and the former CEO of Mansueto Ventures, which owns Inc. and Fast Company media properties. Dedicated to fighting misinformation and polarization, Schurenberg has a vested interest in acquiring business, politics, and other thought-provoking titles.

From humble beginnings to our new leadership team, we’ve come a long way. We were founded in 2003 with the publication of a single book by our CEO, Naren Aryal. In the twenty years since, we have published bestselling titles by thought leaders, changemakers, and subject matter experts; secured coverage in major news outlets such as the New York Times, Wall Street Journal, Forbes, Time, Business Insider, and Good Morning America, among others; and established ourselves as a premier hybrid publisher. 

Through our evolution, APG has been and continues to be dedicated to amplifying voices that need to be heard. We’re proud of the books we’ve published and the authors we’ve supported over the last twenty years, and we’re looking forward to the decades to come. 

Our new website is home to information about our publishing process and comprehensive services, our six imprints, and our many exceptional authors. The new APG bookstore includes Amplify Publishing, RealClear Publishing, and Tagged Publishing front and backlist titles, while our Mascot bookstore includes titles from Mascot Books, Mascot Kids, and Subplot Publishing. 

To join us on this new chapter of our journey, follow us on social media or explore our website.

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The Big Ideas Coming Your Way in 2020

(Posted on Friday, January 17, 2020)

Thought leaders. Influencers. Disrupters.

How we label them doesn’t matter. It’s the ideas that matter. And our Amplify authors have the kind of big ideas that will change minds, shift perspectives, and—at the very least—make us stop and think this year. (Something we can all agree we need more of.)

Contract to Unite America: Ten Reforms to Reclaim Our Republic
Available February 18.
As an independent candidate for U.S. Senate in 2018, Neal Simon witnessed the destructive nature of modern American politics. He experienced firsthand the perverse incentives that push candidates and lawmakers to ideological extremes. He watched as party leaders resisted pragmatic solutions to our nation’s problems. He saw politicians prioritize loyalty to their party bases over progress for the American people.

In this comprehensive analysis of United States politics, Simon shows how degradations in party primaries, campaign finances, and election rules have caused American self-government to collapse into gridlock and divisiveness. However, the American promise is so much greater. As the first U.S. President, George Washington, noted in his famed address, “The basis of our political systems is the right of the people to make and to alter their constitutions of government.”

Capitalizing on personal insight derived from Simon’s political campaign along with extensive research, Contract to Unite America provides specific, practical solutions for an improved government and a better tomorrow.

Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems
Available March 3.
Unprecedented access to infinite solutions has led us to realize that having all of the answers is not the answer. From innovation teams to creativity experts to crowdsourcing, we’ve turned from one source to another, spending endless cycles pursuing piecemeal solutions to each challenge we face.

What if your organization had an effective and systematic approach to deal with any problem? To find better solutions, you need to first ask better questions. The questions you ask determine which solutions you’ll see and which will remain hidden.

Stephen M. Shapiro’s compact yet powerful book contains the formulas to reframe any problem multiple ways, using 25 lenses to help you gain different perspectives. With visual examples and guidance, it contains everything you need to master any challenge and will help you discover why we are hardwired to ask ineffective questions; learn to work through those barriers; understand the power and importance of well-defined questions; reframe any problem multiple ways to find the optimal solution; and move from idea-based innovation to question-based innovation that drives higher ROI.

Apply just one of the lenses and you will quickly discover better solutions. Apply all of them and you will be able to solve any problem—in business and in life.

The Conscious Marketer: Inspiring a Deeper and More Conscious Brand Experience
Available in April
The parameters of what constitutes successful marketing are shifting. In today’s increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where The Conscious Marketer comes in.

It’s one thing to be conscious, but it’s something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations.

The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.

Our Future: The Basic Income Plan for Peace, Justice, Liberty, and Personal Dignity
Available in April
Politicians promise to bring us together, seek the center, and reach common ground, yet our government is broken and paralyzed by partisan conflicts. Americans have been in need of a plan to unite the country and renew the vision and values of our founders, and it’s finally here in Our Future.

In this conversational and thought provoking book, basic income expert Steven Shafarman presents a comprehensive history of related ideas—as well as offers a solutions-based compelling vision—with basic income as the key. It’s a concept millions of us currently support, with liberal Democrats endorsing it as a solid floor to replace the tattered social safety net, and conservative Republicans as a way to cut and simplify government. The core of Shafarman’s plan takes the best of both, updating proposals form moderate politicians and leading economists.

Our Future holds the blueprint to successful years ahead, to acting together as We the People and making history.

Pivot & Go: The 29 Day Mindset Blueprint to Redefine and Achieve YOUR Success

Available in June
Most of us run on an endless string of vague goals, should-haves, and “tomorrows”, with true, empowering change always just out of reach. Most of us feel stuck in a pattern or are unknowingly trapped in our day-to-day routine, without the proper tools to break the mold and live our best lives every single day. David Nurse, a renowned optimization and life coach of more than 100 NBA players and CEOs, knows it doesn’t have to be that way, and a powerful shift in perspective is the answer.

Pivot & Go is a compelling, hands-on blueprint to changing course and leading the life you want to live—today. In this energizing, adventurous, and actionable guide, David outlines a clear 29-day plan; not to living the life, but to living your absolute best life. His key is to make mindful mindset pivots, ones that allow you to shift your perspective by incremental, but profoundly powerful, degrees. Focusing on success, failure, passion, joy, and confidence, Pivot & Go is here to help you find your genuine rhythm—one that will carry you through each chapter of life with the energy and ability to make the most of every day.

Punctuated with stories from his own journey to leading a full and rewarding lifestyle, as well as featuring never-before-told stories of triumph from some of the top NBA athletes in the world, David has delivered a book like none other. Not only will it give you the power to change your life, it will give you the strength to do so. Get ready to banish negative thoughts, live to the max, and become energized and ready to tackle each and every day.

Follow us on Twitter, Facebook, and LinkedIn for updates on all Amplify Publishing books and publishing industry insights.

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From the Publisher

(Posted on Friday, April 5, 2019)

By Naren Aryal

Welcome to Amplify.

At Amplify Publishing, we produce top-quality nonfiction titles. Specifically, we’re all about business books, thought leadership topics, political and policy-related works, and current affairs issues that are starting conversations. That’s it. Nothing else.

We launched our first book in October 2018, but we’re not new to the world of publishing. Amplify is the first imprint of a company I co-founded fifteen years ago, Mascot Books. Mascot is a multi-genre house, publishing everything from children’s titles, to cookbooks, to fantasy/science fiction novels, to memoirs—and everything in between. But even book people have favorite genres, and, as CEO, I wanted to establish a new imprint focusing on the genres I enjoy most and where we’ve had growing success. In the last five years, we’ve had the opportunity to work with some really impressive authors in the nonfiction space: CEOs, subject matter experts, innovative thought leaders. A new imprint would give these authors and their big ideas a unique space in the publishing landscape and set their work apart. Amplify was born.

Amplify’s first release was Brainwashed: The Bad Science Behind CTE and the Plot to Destroy Football, a controversial look at CTE research and the way it’s represented in the media, by former NFL star and ESPN commentator Merril Hoge. In several ways, it embodies the core of what we look for in an Amplify title, beyond being well-written and thoroughly researched. Some agree with the stance Brainwashed takes, some disagree, but one thing is clear: it’s gotten people—journalists, players, and readers—talking. Brainwashed started a new thread in one of sports’ longest and loudest conversations. That’s what good books do.

In 2019, we’re continuing the momentum with The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience by P.V. Kannan, the cofounder and chief executive officer of Silicon Valley-based [24]7.ai, a leader in AI-driven customer experience software and services. Slated for release on May 28, 2019, the book shares P.V.’s take on how AI is helping the world’s leading businesses attract and retain customers through personalized, predictive, and effortless customer experience by redefining the way companies interact with consumers.

At Amplify, we believe content is king. Here, you can expect to find books from leading figures in business like Tae Hea Nahm and Bob Tinker; subject matter experts like Melissa Agnes (Crisis Ready); and budding thought leaders like Dave Frankland and Nick Worth (Marketing to the Entitled Consumer). With the 2020 general elections a little over a year away, we’ll rise to meet the slew of political titles hitting the market with some of our own from both sides of the aisle. We’re looking forward to new voices, growing partnerships, and great books in 2019. I’m glad you’re here and hope you’ll come along for the ride.

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