“Automobiles are an important part of our lives, yet we mostly leave them idle. With connectivity, electrification, and autonomous driving, our cars could always be ‘on’ like our mobile devices today. Today, we choose our cars based on design, comfort, quality, and the driving experience—areas incumbent automakers understand well. But will the time come when the software experience supersedes the physical experience as the customer’s primary consideration, and consequently the software brand identity overshadows the hardware’s? The automaker that balances the physical with the digital customer experience will likely prevail. The Flagship Experience offers a timely perspective.” —NEIL BROOKER, head of business transformation and foresight, BMW Designworks

“Software-Defined Vehicles are big data generators. The insights derived from this data can help automakers improve customer loyalty and monetization, and attract new customers. The Flagship Experience presents a comprehensive road map and easy-to-understand framework for achieving these goals. It should become an indispensable resource for every automaker and their partners.” —KISHOR PATIL, CEO of KPIT

“The Software-Defined Vehicle, enabled by AI, opens new ways for automakers to delight their customers. With the right service and business model, it can create additional revenue opportunities along the lifecycle. The Flagship Experience presents an easily digestible framework for the automotive industry to achieve the full potential of its digital technology investments.” —JONAS SEYFFERTH, director digital mobility at PwC Strategy&

“Automakers have gotten by for a century delivering incremental technological change on long product cycles, while outsourcing customer relations to dealers. That strategy is doomed. Evangelos Simoudis tells you why, and what legacy automakers must do to survive. Every business leader can learn from this.” —JOSEPH WHITE, global automotive correspondent, Thomson Reuters

“Similar to how the electric vehicle revolution became the mobility story of this decade, the Software-Defined Vehicle revolution will be the story of the next decade and beyond. It will get local, state, and federal governments to zero fatalities on their roadways and smart transit solutions to every city—big and small, rich and poor. The Flagship Experience eloquently articulates how the present will inspire the future, and how every citizen of humanity can benefit from this new technology.” —TREVOR PAWL, former chief mobility officer for the State of Michigan