Global CMO

Digital transformation has changed the dynamic of the modern marketing playbook.

As entire business routes get disrupted, global marketers have had to balance leading their own functions with the overall transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this new environment, what can a CMO do to stay ahead of the curve?

This book seeks to answer that question, with the insights from interviews with 18 leading global CMOs responsible for taking their brands into the future across drastically different markets.

The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola and Colgate-Palmolive; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Even though they all face a different set of challenges, there are many common threads running throughout their interviews.

This is the playbook for building a modern marketing organization, straight from the CMOs themselves.

$24.95
ISBN: 978-1-68401-848-2
Imprint: Amplify Publishing
SKU: 08-432-01
Categories:Amplify Publishing, Business and Finance, Marketing

Greg Paull

Co-founder of Global Marketing Firm

globalcmobook.com

Greg Paull is the cofounder of R3, a global consultancy that helps marketers improve effectiveness and efficiency through better agency management, media performance, and marketing ROI. With more than thirty years of experience across the US, Europe, and Asia, Greg held senior marketing roles prior to establishing R3, working with leading brands such as Coca-Cola, McDonald’s, and Procter & Gamble. Originally from Australia, Greg lends his industry knowledge to the media and as a speaker and contributor to industry forums. He is the coauthor of several books, including Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World. Greg is committed to raising standards in marketing performance, transparency, and innovation. His work continues to shape how global brands approach growth, customer engagement, and agency collaboration.

Shufen Goh

Co-founder of Global Marketing Firm

globalcmobook.com

Shufen Goh is also the co-founder of R3, born and bred in Singapore, but with a broad worldview of major marketing challenges. A biologist by training, she spent over a decade helping build brands such as Coca-Cola and BMW prior to her current role. R3 works with nine of the world’s top 20 marketers on benchmarking and improving effectiveness and efficiency.

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