Human Dot AI

How the Fight for Your Attention Became the World’s Biggest Business

by Joe Marchese and Jonathan Bing

Your attention, please!

The battle for your attention is the largest business on the planet. It is also the most important. And it’s all about to change.

The attention economy moves markets. It is a factor in what we buy, who we date, and what we believe. The world’s biggest companies have instigated a trillion-dollar AI arms race to control it. And along the way they’ve crafted a system that undervalues the very thing that matters most: your attention and everything it makes possible.

Human Dot AI tells the inside account of how we got here and what’s next. It’s about how the companies that now command our economy rose to power on machines built for one reason: to capture your attention, package it, and sell it back to advertisers—and how AI is rewriting the rules.

Through the perspective of entrepreneur and media executive Joe Marchese, Human Dot AI takes you from the early days of social media to the heyday of the TV industry, from the high-stakes realm of Super Bowl advertising to the growth of advertising machines designed to measure and monetize your every move, and finally to the reckoning of media companies that once controlled our attention as they’re engulfed by the economic forces AI has unleashed.

Whatever industry you are in, Human Dot AI will alter how you see this moment. It explains why the battle for your attention is the defining business story of our time and sheds light on the opportunities hidden within culture and everyday life in an economy that undervalues what matters.

The question is no longer whether AI will transform the economy. The question is whether AI, put to work in support of humans instead of advertising revenue, will fix the broken attention economy . . . or complete the collapse.