“Few people in the world understand restaurants strategically—even fewer know how to leverage marketing effectively. Chip is one of them. The combination of practical and theoretical understanding offers unique insights.”—MARTIN LINDSTROM, New York Times bestselling author of Buyology and one of Time magazine’s 100 Most Influential People

“Chip has done it. He’s put a comprehensive, tactical strategy into digestible actions in an easy-to-absorb playbook. It’s a must-read book full of must-apply tactics for any restaurant leader.”—JOSEPH SZALA, founder of Vigor and author of The Bullhearted Brand

“I own restaurants in San Diego, and I am constantly looking to connect with the brightest minds in hospitality marketing. Chip has a top industry podcast and is asked to speak at all the top events because he is one of those minds. Chip is also a master of the craft of teaching storytelling to restaurant professionals. Reading this book will transform how you look at investing in marketing for your business!”—SHAWN WALCHEF, founder of Cali BBQ Media

“The reader benefits from Chip’s broad and extensive career and the subsequent lessons he learned—not only from his professional experience, but also from the coaching of owner/operators across the US. Knowing the purpose of the enterprise is central to success; Chip guides you through the process seamlessly.”—JAMES C. WILLIAMSON, PhD, LTC Hospitality Solutions Board of Directors

“Chip Klose has a ground-up understanding of restaurant operations. He has taken that experience—coupled with his uncanny ability to synthesize and simplify concepts and ideas into something that can be solved—and become a restaurant marketer of remarkable acumen. In this book you get both his experience and a pathway to marketing your concept.”—BRET CSENCSITZ, owner of Gotham New York