AIdentity

How to Become Irreplaceable in the New World of Work

There’s a question keeping professionals awake at night: “If artificial intelligence can do my job, what’s my value?” AIdentity has the answer.

AI can now write code, create presentations, analyze spreadsheets, draft marketing copy, and generate strategic insights in seconds and at near-zero cost. Upskilling and reskilling are necessary but insufficient. You can’t outskill a machine that learns faster than you do.

But here’s what AI can’t do: It can’t be you.

In AIdentity, global talent strategist Abhijit Bhaduri, who led the redesign of Microsoft’s global learning strategy as ChatGPT transformed the workplace, reveals why your distinctive identity is your biggest competitive advantage.

Drawing upon decades of working with Fortune 500 companies and Indian tech giants, Bhaduri has seen firsthand what separates those who thrive from those who become obsolete. His answer? The professionals who become irreplaceable aren’t the most skilled; they’re the most distinctive.

Inside this book, you’ll discover:

  • The AIdentity Framework: The three irreplaceable elements AI cannot replicate—Expertise (what you know), Relationships (who knows you), and Narratives (how you connect the dots of your life)
  • The Identity Portfolio System: How to build and compound your distinctive value across roles, industries, and career stages
  • Practical strategies for navigating career transitions using the AIdentity Framework for staying relevant
  • Real examples of how professionals are building AI-proof careers

Whether you’re worried about automation, navigating a career transition, or leading teams through disruption, AIdentity gives you the playbook to turn AI from a threat into a strategic partner.

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ISBN: 979-8-90026-290-1
Imprint: Thinkers50
SKU: 18-1661-01
Categories:Thinkers50, Leadership and Management

“As artificial intelligence transforms the workplace, the real challenge isn’t protecting your job—it’s defining (or redefining) who you are. AIdentity shows how to cultivate the uniquely human qualities that make you adaptable, relevant, and impossible to replace.”

—Dorie Clark, Wall Street Journal and USA Today bestselling author of The Long Game 

“I think the thesis of this book is absolutely right, and it is both exciting and slightly frightening in equal measure. Quite simply, we are about to enter a world of work where how you think becomes much more important than what you do.”

—Rory Sutherland, vice chairman, Ogilvy, and author of Alchemy

“In AIdentity, Abhijit Bhaduri asks a profound question for our time: In an age of artificial intelligence, what does it mean to be irreplaceably human? Bhaduri makes the case that the answer is not found in skills or credentials but in the unique constellation of experience, judgment, and purpose that each person carries. AIdentity offers a road map to help readers design a professional identity driven by meaning and purpose, leveraging what makes us unique to create AI-proof careers and unlock the human magic within us all.”

—Hubert Joly, former CEO, Best Buy, and bestselling author of The Heart of Business

“A company cannot be future-ready if its people feel disposable. AIdentity confronts the human cost of AI transformation and offers a better path—one that treats identity, belonging, and meaning as strategic assets. Abhijit Bhaduri has written a timely guide to building organizations where technology advances and people do too.”

—Andrew Winston, coauthor of the bestsellers Green to Gold and Net Positive

“As artificial intelligence transforms work at unprecedented speed, Abhijit Bhaduri brilliantly reframes the conversation—showing that true and lasting advantage lies not in what you do, but in who you are. AIdentity is a timely and essential playbook for leadership in the AI age.”

—James M. Citrin, CEO, Spencer Stuart, and bestselling author of You’re in Charge, Now What? and The Career Playbook

“Onlyness is the distinct point of view only you have. AIdentity shows you what to do with it. In an era when AI can do almost everything, this book makes the most important case of all—your irreplaceable self is your greatest professional asset.”

—Nilofer Merchant, innovation expert and author of Our Best Work

Abhijit Bhaduri

Globalist

Abhijit Bhaduri is a globally recognized talent strategist, keynote speaker, and advisor who helps organizations redesign their leadership and talent systems for the AI economy. He led the transformation of Microsoft’s global learning strategy as artificial intelligence reshaped the workplace. He was the first chief learning officer for Wipro and worked for PepsiCo, Colgate-Palmolive, and Tata Steel across multiple continents.

Described by Forbes as “India’s most interesting globalist,” he brings a unique perspective that bridges Silicon Valley innovation and emerging market resilience. Ranked the #1 HR influencer in India by SHRM, he is a LinkedIn Top Voice with nearly one million followers and was an Adobe Think Tank member advising on creativity and digital transformation. His insights on the future of work have been featured in Harvard Business Review, The Wall Street Journal, and other global platforms.

Bhaduri is the author of six books published by Penguin Random House and HarperCollins, including Career 3.0, Dreamers and Unicorns, and Don’t Hire the Best. He is a faculty member for the University of Pennsylvania’s Executive Doctoral Program for Chief Learning Officers. His newsletter reaches over 300,000 executives weekly, and he has keynoted conferences including Workhuman Live 2026, SHRM, Adobe Max, and the Data Care Festival 2026 in Amsterdam.

Based in Seattle, he continues to explore how identity, economics, and behavioral science intersect in the evolving world of work.

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