The Power of Playing Offense
The Power of Playing Offense: A Leader’s Playbook for Personal and Team Transformation
Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50 and get real about taking a people-first approach that boosts performance, perseverance, and passion.
As the “Why Coach” inside the San Francisco 49ers front office, one question kept Epstein up at night: Who is coaching the coaches? He noticed a crucial gap in the development of leaders: they were expected to lead others before they learned to lead themselves. In an effort to fill this gap in the market, Epstein curated this interactive playbook—and its corresponding website www.powerplayingoffense.com—for influencers and leaders like you, with more than 50 activities, tools, and strategies you can implement on Monday morning.
The Power of Playing Offense will help you level up your leadership and transform your team from paycheck-driven to purpose-driven, from adversity to achievement, from disengaged to inspired, from controlled to connected, and from success to significance—resulting in a life and career of fulfillment and impact.
Paul Epstein
Paul Epstein is the founder of WIN MONDAY® and a longtime business athlete. An award-winning former NFL, NBA, and Super Bowl chief sales officer, he has been recognized as a “fixer” for revenue growth and team performance. He also founded the San Francisco 49ers Talent Academy, which gained industry-wide acclaim for launching the team’s Leadership University and building an organization-wide program to scale championship culture.
A two-time bestselling author (The Power of Playing Offense and Better Decisions Faster), Paul was named one of SUCCESS magazine’s top thought leaders who get results, and his work has been featured on ESPN, NBC, Fox Business, and in USA Today.
The secret sauce to Paul’s success is the high-performance habit of winning Monday, which he now shares as a global keynote speaker and inside his WIN MONDAY® organization, a habit-building company that helps leaders, teams, and business athletes transform Monday from the most feared day of the week into a catalyst for momentum, growth, and success.
His biggest wins come as a father, husband, and bacon-lover (just don’t make it too crispy).






