The Power of Playing Offense
The Power of Playing Offense: A Leader’s Playbook for Personal and Team Transformation
Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50 and get real about taking a people-first approach that boosts performance, perseverance, and passion.
As the “Why Coach” inside the San Francisco 49ers front office, one question kept Epstein up at night: Who is coaching the coaches? He noticed a crucial gap in the development of leaders: they were expected to lead others before they learned to lead themselves. In an effort to fill this gap in the market, Epstein curated this interactive playbook—and its corresponding website www.powerplayingoffense.com—for influencers and leaders like you, with more than 50 activities, tools, and strategies you can implement on Monday morning.
The Power of Playing Offense will help you level up your leadership and transform your team from paycheck-driven to purpose-driven, from adversity to achievement, from disengaged to inspired, from controlled to connected, and from success to significance—resulting in a life and career of fulfillment and impact.
Paul Epstein
Paul Epstein is an expert in leadership and organizational culture with nearly fifteen years of experience as a professional sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office—leading and coaching business teams, most recently with the San Francisco 49ers. It was there that Paul had a life-changing transformation—he found his “Why”—to inspire purpose in others so they can play offense in life. A calling he has followed ever since.
As Founder of Purpose Labs, Paul is on a mission to impact millions of lives by sharing his message of Playing Offense as an author, keynote speaker, business coach, and leadership trainer. He has installed the Playing Offense playbook with professional sports organizations, Fortune 500 leadership teams, Chief People Officers, MBAs, and professional athletes—all to live and lead with greater purpose, performance, and impact.
Paul received his MBA from the University of Michigan, following his undergraduate degree at USC. He resides in Pasadena, CA with his wife, two labradoodles, and their future leader, PJ.