The Find A Way Field Guide
A Practical Workbook for Unlocking Creative Capacity
Welcome, adventurer. We are Josh Linkner and Kaiser Yang of Platypus Labs.
In our work helping the world’s top organizations innovate and Find A Way, we have learned a simple truth: Creativity is not a mysterious gift; it is a skill that can be trained.
This is a hands-on field guide to help you become a better creative problem solver. Think of it as a practical workbook designed to help unlock your creative capacity and make creative thinking a habit in the work you’re already doing.
Inside, you will learn to:
- Identify and handle typical obstacles—the “beasts”—that get in your way when seeking business growth.
- Change your mindset and think differently about imagination, innovation, and ingenuity.
- Master tools that will help to unlock your inherent creative capacity.
- Find inspiration when you feel stuck by using proven frameworks and rituals.
- Develop your skills as a creative problem solver and an inventive thinker.
This is your journal and your guide. So please write in it, mark up the pages, fill out the field notes and worksheets, and make this book your own.
Josh Linkner
Josh Linkner is a New York Times bestselling author, serial entrepreneur, venture capital investor, professional jazz guitarist, and a globally recognized innovation expert.
On the business front, he’s been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million. He’s the cofounder and managing partner of Muditā (moo-DEE-tah) Venture Partners—an early-stage venture capital firm investing in groundbreaking technologies. Over the last 30 years, he’s helped over 100 start-ups launch and scale, creating over $1 billion in investor returns. He’s twice been named the EY Entrepreneur Of The Year and is the recipient of the United States Presidential Champion of Change Award.
While proud of his business success, his roots are in the dangerous world of jazz music. He’s been playing guitar in smoky jazz clubs for 40 years, studied at the prestigious Berklee College of Music, and performed over 1,000 concerts around the world.
His experiences in both business and music led him to become one of the world’s foremost experts on innovation. Josh is the cofounder and chairman of Platypus Labs, a global research, training, and consulting firm. Today, he’s on a mission to help leaders Find A Way through creative problem-solving, inventive thinking, and ingenuity.
Kaiser Yang
Kaiser Yang is a globally minded entrepreneur, innovation strategist, and CEO of Platypus Labs.
Born in Tokyo and raised in a global community, Kaiser had his worldview shaped early on by exposure to diverse cultures and ways of thinking.
Kaiser made a dramatic leap from Tokyo to the Pacific Northwest after falling in love with its natural beauty while attending Washington State University.
There, he took a personality test that said he was extremely unlikely to succeed in a sales career. So, naturally, he became the top-performing salesperson in the United States for Otis Elevator Company.
After earning his MBA, Kaiser built a career spanning sales, entrepreneurship, restaurateurship, real estate, marketing, and digital strategy—always guided by a relentless bias for action and a passion for helping people and companies thrive.
Today, Kaiser brings this eclectic experience to keynote stages and innovation workshops around the world. His programs combine real-world business acumen with accessible tools that help leaders and teams spark breakthrough thinking, build cultures of innovation, and create sustainable competitive advantage.
Through it all, Kaiser remains grounded by a simple belief: We all have innate creative superpowers—the real opportunity is learning how to harness them.
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