The Find A Way Field Guide
A Practical Workbook for Unlocking Creative Capacity
Welcome, adventurer. We are Josh Linkner and Kaiser Yang of Platypus Labs.
In our work helping the world’s top organizations innovate and Find A Way, we have learned a simple truth: Creativity is not a mysterious gift; it is a skill that can be trained.
This is a hands-on field guide to help you become a better creative problem solver. Think of it as a practical workbook designed to help unlock your creative capacity and make creative thinking a habit in the work you’re already doing.
Inside, you will learn to:
- Identify and handle typical obstacles—the “beasts”—that get in your way when seeking business growth.
- Change your mindset and think differently about imagination, innovation, and ingenuity.
- Master tools that will help to unlock your inherent creative capacity.
- Find inspiration when you feel stuck by using proven frameworks and rituals.
- Develop your skills as a creative problem solver and an inventive thinker.
This is your journal and your guide. So please write in it, mark up the pages, fill out the field notes and worksheets, and make this book your own.
Kaiser Yang
An innovator at the forefront of the digital transformation, Kaiser has held senior leadership roles at both tech startups and large, global organizations. Kaiser served as Senior Vice President for both HelloWorld and PrizeLogic, innovating large-scale digital campaigns for Fortune 100 clients such as Microsoft, Disney, Amazon, Clorox, and Nike. He has held leadership roles at Nortel Communications and United Technologies, and he also cofounded the West End Grill, an award-winning gourmet restaurant, still in operation today.
Throughout it all, the need to creatively solve problems—to find a way, to figure it out, to do it differently—has been the one underlying commonality. Kaiser’s broad-based experience in technology, operations, sales, and marketing has empowered him with the ability to systematically unlock creativity and apply it toward productive, innovative outcomes. Currently, he is the cofounder of Platypus Labs, an innovation enablement firm focused on helping teams and organizations unleash their creative potential and crack the code.







