Breaking WHY

Hacking and Rebuilding Strategic Emotions for Authentic Success

In this edgy follow-up to Frankie Russo’s The Art of Why, readers are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking WHY interrogates what our true WHY really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.

This book breaks down the steps needed to achieve a more substantive version of ourselves, in both our personal lives and in the realm of business and entrepreneurship. By exploring the role that emotions can play in both hindering and empowering us, Russo ultimately argues that pursuing a singular, self-driven “I” is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing “strategic emotions,” Russo aims to debunk the common conception that emotions are anathema to having a successful life. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them.

ISBN: 978-1-64543-823-6
SKU: 08-870-01
Categories:Amplify Publishing, Business and Finance, Entrepreneurship

“Frankie Russo asks us to dig deep and rework the process of defining ourselves and our relationships to success. Russo differentiates himself from the pack by mentoring his readers and guiding them personally through the often nonlinear process of balancing our personal fulfillment with professional gain. Always one to walk the walk, Russo uses his own story as a template for all leaders and learners to follow.”Greg Scheinman, creator of the Midlife Male podcast

“Frankie’s authentic message inspires me to be real. It’s not about appearing good, it’s about being ourselves. The message is like gold!”Jason Romair, founder of Kaiya Beach

“In his latest book, Frankie Russo shows us that our search for the truest version of our most passionate self is never done. With the bold, brave, and honest step of breaking his earlier lessons, Frankie shows that the teacher can always grow to better help their students.”Greg Bresnitz, author of Snacky Tunes

Frankie Russo

Technology and Media Executive

Frankie Russo is a visionary in innovation and authenticity. A serial entrepreneur with a proven track record for using authenticity and purpose to foster innovation, Russo has led multiple companies to remarkable growth, landing on the Inc. 500/5000 list 8 years in a row, including 60X growth of his tech company, culminating in acquisition by a Fortune 500 entity. He is the author of two bestselling books and a sought-after speaker known for transforming organizational cultures and inspiring individual and corporate innovation. His keynote experiences are tailored, impactful, and full of actionable insights for fostering a culture of authenticity, imagination, and purpose to unlock breakthrough innovation and extraordinary transformation.