The Reduction

How to Cultivate Joy and Build a Life Worth Savoring

WHAT IS TRUE IN COOKING IS TRUE IN LIFE.

In The Reduction, accomplished chef and restaurateur turned luxury real estate agent Jeffrey Saad and former NFL linebacker turned real estate coach Steve Shull invite readers to discover that the secret to finding joy is simpler than society has led them to believe.

When life seems dull or flavorless, we seek what we think is missing. We’re left searching for more: more money, more time, more pleasure, more comfort, more respect, more love . . . more everything. But adding more only creates a life that seems full, packed with schedules, never-ending to-do lists, decisions to make, and goals to reach. In this overpacked, watered-down life, joy can be difficult to find. However, as with cooking any exquisite meal, the secret isn’t in adding more but in reducing the stock of life to its boldest elements.

Reduction is the process of boiling your life down to the essentials, removing everything that waters down your joy so you can get all the flavor and none of the filler.

With every chapter, Jeffrey and Steve offer wisdom, both old and new, that will help readers get rid of the junk in their lives (and, more importantly, in their heads) that is weighing them down from living life to the fullest. Backed by research and the authors’ lived experiences, The Reduction will help you examine not what’s missing from your life but how to find comfort and happiness with what’s already there. By removing this excess, you will find that life isn’t about what you can obtain but rather who you can become.

If you’re tired of carrying around the baggage and clutter that comes from a life of “more,” and you’re ready to live a life worth savoring, then it’s time to turn up the heat, set the timer, and start the process of Reduction.

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ISBN: 979-8-90026-138-6
SKU: 18-1611-01
Categories:Amplify Publishing, Self-Help

“Steve Shull and Jeffrey Saad have spent years helping people cut through noise, pressure, and distraction to focus on what truly matters. Their work has had a profound impact on many of our agents and leaders at Compass. The Reduction Principle offers a powerful alternative to the modern belief that more is better. This book will challenge the way you think about success, fulfillment, and what it means to truly live well: a timely and important read.”

—ROBERT REFFKIN, founder and CEO of Compass International Holdings

“I’ve learned that whether you’re pitching a business, building a company, or pursuing a meaningful life, success comes from identifying what truly matters and having the courage to let go of everything else. The Reduction is a compelling guide to doing exactly that.”

—BRANT PINVIDIC, bestselling author of The 3-Minute Rule

The Reduction is the best book I’ve read in years. Jeffrey Saad’s Personal Constitution is a brilliant tool that helps you master everyday happiness and joy. It’s a must-read and an extraordinary book.”

—DAVID GARFINKLE, founder of Renegade Studios and cocreator of Naked and Afraid

Jeffrey Saad

Chef, Realtor, Author, Podcast Host, and Entrepreneur

Jeffrey Saad started cooking at thirteen years old and immediately fell in love with food. He opened his first restaurant, Sweet Heat, in San Francisco at age twenty-five. Since then, he has owned four restaurants and partnered in twenty more. He also competed on the Food Network Star, hosted three seasons of his own cooking show, United Tastes of America, and wrote a cookbook, Jeffrey Saad’s Global Kitchen.

To be a present, awesome dad and husband, Jeffrey transitioned out of the restaurant business and began his career as a Realtor and investor with his wife, Nadia, in 2001. Jeffrey also helps people live their best lives through his podcast, The Circle. He is an engaged father of two and a grateful husband to the wife of his dreams, and he always makes time for traveling, surfing, martial arts, motorcycles, and learning languages.

Steve Shull

Real Estate Coach

Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tricaptains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents.

After thirty-plus years and over sixty thousand hours of one-on-one coaching, he knows more about real estate agents’ daily struggles than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives. He teaches that approach through his coaching platform, Performance Coaching, and his three books: Real Estate Is Not Rocket Science, The Real Estate Team Playbook, and The Full Fee Agent.