Redefined

Finding Purpose and Power After Job Loss Amid AI Disruption and Market Uncertainty

Job anxiety is not a new phenomenon—but in today’s society, it definitely seems different.

Corporate downsizing, government disrupton, and the inevitable march of artificial intelligence have led to a dramatic time of anxiety. For a lot of people, that means doubt, lost confidence, and a critical question: What now?

Cynthia Gutierrez-White gets it. When she surprisingly lost her job in early 2025, she made a bold decision: to transform that setback into a springboard.

In Redefined, she details her path, complemented by perspectives of others moving forward while they deal with the same challenging upheaval. Together, they invite readers with empathy—and a strategy to gain control over the next steps to come. This isn’t a step-by-step manual. It’s a conversation, a companion, and a guide for anyone peering out at a professional crossroads. With purpose and integrity, Gutierrez-White doesn't hold back. She asks readers to reflect, reset, and reimagine their next chapter with reality as well as optimism. With applications and reflection exercises, this book will help you assess what has happened, restore your confidence, and find a new direction toward work that invigorates.

Regardless of where you are in your career or how you reached this point in time, Redefined will be your companion there. The loss of a job doesn’t have to mean losing yourself. Sometimes, it’s the start of the most powerful chapter yet.

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ISBN: 979-8-89138-863-5
Imprint: Amplify Publishing
SKU: 18-1510-01
Categories:Amplify Publishing, Self-Help, Self-Esteem and Personal Success

“Cynthia shows us that losing a high-powered job isn’t an end—it’s a chance to realign work with passion, build safety nets, and trust our intuition. An insightful and inspiring read.”

—Mercedes Soler, five-time Emmy and Peabody award winner; president of a co-owned Spanish language radio group in the Tampa, Florida, area; broadcast journalist; and coauthor, Dish & Tell: Life, Love, and Secrets.

“Cynthia Gutierrez-White brings a communicator’s clarity to the tsunami of change washing over the workplace today. Using her extensive experience as a communications executive who helps clients find their voice at critical times, Cynthia’s book helps people find their path at a time of tremendous job volatility and upheaval. Her book should resonate with anyone whose job has been or will be disrupted by economic forces, technology advances, or political waves—sometimes all at once.”

—Roger Lowe, former senior vice president of communications, American Red Cross

“Amid the chatter, webinars, and talking heads trying to predict the impact on jobs from the current economy, political landscape, and artificial intelligence, Cynthia Gutierrez-White keeps it real by grounding her research and writing in the impact on people’s lives. By sharing her story and those of others whose careers have been interrupted, she is able to present a proactive approach for others to redefine what they want out of their life’s work.”

—J. Suzanne Horsley, PhD, associate professor, advertising and public relations, College of Communication & Information Sciences, University of Alabama; coauthor, The Media Relations Training Handbook and On Deadline: Managing Media Relations, sixth edition

“Redefined stands out as a timely and empathetic companion for anyone facing the shock of job loss in today’s rapidly-changing, AI-influenced world. Especially powerful for mid-and late-career professionals, Cynthia Gutierrez-White focuses on creating personal space for reflection, resilience, and renewal, offering practical tools and heartfelt guidance to help readers turn unexpected disruption into newfound purpose.”

—Tom Lewis, senior vice president, CSA Group Architects and Engineers; lead author, Future Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and Sustainability

“Hope wrapped in honesty, this book shines a light on the path forward when everything feels dark. It reminds you that endings can also be beginnings. Unlike other career books, it doesn’t lecture; it walks beside you offering companionship as well as guidance. Professionals at a crossroads, especially those questioning their next move, will feel seen and supported.”

—Christina Frantom, internal communications lead, Mercedes-Benz US International, Inc.

Cynthia Gutierrez-White

Communications Strategist

Cynthia Gutierrez-White is a seasoned communications strategist and storyteller who has spent more than two decades helping organizations navigate complex moments and connect with their audiences in meaningful ways. Whether leading media relations during national disasters or shaping public messaging at major health-care systems, she has built a career at the intersection of service, strategy, and heart.

Most recently, she served as senior director of corporate communications at GTB Solutions, where she led national storytelling efforts around disaster preparedness and community resilience. Before that, she held senior roles at Johns Hopkins Medicine, Nicklaus Children’s Hospital, and the American Red Cross, where she also served as a national spokesperson.

Throughout her career, she has appeared in numerous local, national, and international media outlets—including CNN, BBC, Univision, EFE, and The New York Times—to deliver critical updates in both English and Spanish. She has also media trained leaders and spokespeople for interviews with media outlets including Good Morning America, The Washington Post, The Guardian, and top-tier outlets in every major US market.

Over the years, she’s collaborated with public figures ranging from Shaquille O’Neal and Dwayne “The Rock” Johnson to Pitbull—but the only time she was truly starstruck and geeked out was when Darth Vader walked through the doors of Nicklaus Children’s Hospital to visit the patients.

Cynthia holds a BS in communications from Appalachian State University and an MS in management from St. Thomas University. Originally from South Florida, she traded Colombian empanadas for Maryland crab cakes—though she’ll happily eat both if given the chance.

She lives with her tech-loving husband, their two incredible kids, and a small zoo including dogs, parrots, and a super chill cat and fish. Cynthia is most herself when she’s cheering from the sidelines at her son’s soccer games, singing loudly in the car with her daughter, training for a Spartan race, or enjoying a cup of matcha. This is her first book—but probably not her last.

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