Now, Near, Next
A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement
For myriad women, the middle part of their careers can become a never-ending loop. They begin the journey, ready to dive in. They work hard, funnel all of their energy into the job, and don't let go. They hop from role to role, but eventually, as the decades progress, they realize that the ride has really been an endless circle. It's time to change that.
In this propulsive, activating debut, Now, Near, Next promotes self-advocacy and independence, moving away from the well-worn, outdated societal norms and expectations for women that hold them back. Taking control of the future is no longer just a priority—it is essential to becoming who we are meant to be.
Whether you carry a purse, briefcase, or anything in between, make sure a copy of Now, Near, Next is tucked inside at all times!
Cynthia Bentzen-Mercer
Dr. Cynthia Bentzen-Merceris a distinguished talent and organizational development strategist with over three decades of international executive leadership experience across multiple industries and is the founder of Bentzen Performance Partners and co-founder of The Zeal of the Heel.Dr.Cynthia’s expertise centers on her ability to actualize human potential, which was also detailed in her USA Today bestselling book, Now, Near, Next: A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement.
Dr. Cynthia has a PhD in social psychology, an MBA, is a Board Certified Coach (BCC), and holds a Senior Professional Human Resources (SPHR) designation. Her work with organizations such as Hai Hospitality, National Beer Wholesalers Association, Athena Health, Marriott, Del Papa Distributing, the Sheehan Family Companies, and the Centers for Disease Control and Prevention (CDC) spans a range of services, including keynote presentations, C-suite executive coaching, and human capital consulting worldwide.
Her unique approach to maximizing human performance has been featured in Improving HR and Heather McGowan’s The Empathy Advantage; on The Seismic Shift with Michelle Johnston, This Is Women’s Work, Nicole Kalel, The Chris Voss Show, and numerous news outlets; and in the e-Missourian, The Business Journals, The Labor Tribune, St. Louis Public Radio and Catholic Health Association of the US publications.
Her contributions have earned her recognition, including being featured in Ingram’s “50 Missourians You Should Know,” Becker’s “143 Women Leaders of Hospital and Health Systems to Know,” a St. Louis YWCA “Leader of Distinction,” one of St. Louis’s “Most Influential Businesswomen,” and a 2024 recipient of “Women We Admire.”
Blending her professional and philanthropic passions, Dr. Cynthia lends her time, talent, and treasure to organizations that focus on liberating those who are poor, underserved, or marginalized, including Dreams to Reality and AbleLight.
Kimberly K. Rath
Kimberly Rath is a bestselling author, cofounder of Zeal of the Heel, and cofounder and cochairman of Talent Plus.® An innovator and visionary, Kimberly has been at the forefront of thinking about talent her entire career, helping others discover and develop their unique strengths. Through her leadership at Talent Plus,® she has delivered tremendous outcomes for some of the world’s most well-known brands, including Estée Lauder, Ferragamo, Delta Airlines, UCLA Health, University of Kansas Health, The Ritz-Carlton, and KSL Resorts.
Kimberly is passionate about giving back, sitting on several boards, and supporting various foundations and professional organizations. Kimberly is also the Wall Street Journal and USA Today bestselling author of Business Success Secrets.







