Next Play

How to Focus on What Matters Most and Improve Performance, Productivity, and Fulfillment

What’s your Next Play? An elite performance coach reveals the life-changing two-word philosophy for simplifying success.

It’s easy to become convinced that the secret to a great career, a high-performing team, or a fulfilled life must be hidden in a complex formula or framework.

The truth about success is that it isn’t complicated. We just tend to make it that way.

For corporate keynote speaker and performance coach Alan Stein Jr., nothing drove this concept home more than his firsthand observations of how NBA stars like Stephen Curry, Kevin Durant, and Kobe Bryant prepared during the unseen hours. Their highly focused training, centered mostly on mastery of fundamentals, revealed what most people miss: simplicity is the foundation upon which excellence is built.

Drawing from the philosophy of all-time great Duke basketball coach Mike Krzyzewski that what just happened isn’t nearly as important as what is happening right now—your Next Play—and his work with top brands such as Pepsi, Charles Schwab, American Express, Spotify, and Starbucks, this book contains 34 powerfully simple strategies and 35 practical exercises designed to show how reaching the top of your game doesn’t require more. It requires less but better.

Next Play is the ultimate handbook for improving performance, increasing productivity, and living a more fulfilled life.

$24.95
ISBN: 979-8-89138-662-4
SKU: 18-1409-01
Categories:Business and Finance, Inspiration and Personal Success

“Next Play is a practical, actionable playbook for simplifying success and living your best life!”

—Jim Rome, member of the Radio Hall of Fame (Class of 2019)

“Alan is an exceptional leader, known for his integrity, character, and unwavering dedication to the people he serves. I’ve known Alan for over a decade and have seen firsthand how his message resonates with elite athletes and coaches alike. In Next Play, he delivers the same high-level strategies and mindset tools he’s shared with my team. This book is a powerful, actionable guide for anyone serious about growth, performance, and lasting fulfillment.”

— James Franklin, head football coach, Penn State University

“Next Play is the mindset required to perform at your best regardless of circumstances. Individuals, teams, and organizations that effortlessly move to the next play are very hard to beat!”

—Peter Mallouk, president and CEO, Creative Planning 

“I used the Next Play mentality as a player, and I now use it as a coach and as a father. Being able to quickly move to the next play is a game-changer in every aspect of life.”

—Steve Wojciechowski, assistant coach, Utah Jazz

“When developed properly, your mindset is your strongest asset and biggest separator on and off the court. Next Play is a powerful guide to doing just that.”

—Chris Collins, head men’s basketball coach, Northwestern University

Alan Stein Jr.

High-Performance Coach

Alan Stein Jr. is an internationally renowned corporate keynote speaker and performance coach who spent more than fifteen years working with some of the highest-performing athletes on the planet, including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant. He delivers a powerful, high-energy message from stage, and his client list includes many of the most recognized brands in the world, such as Pepsi, Charles Schwab, American Express, Spotify, and Starbucks. A masterful storyteller, he reveals how the same strategies that elite athletes use to perform at a world-class level will help organizations improve performance, productivity, cohesion, accountability, and culture. He is the proud father of twin sons (Luke and Jack) and a daughter (Lyla), has written two previous books (Raise Your Game and Sustain Your Game), and lives just outside of Washington, DC.

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