Everyday PR

Harnessing Public Relations to Build Relationships, Brands, and Businesses

The only PR book you’ll ever need

For decades, high-profile corporate and law firm leaders have called on Gina Rubel, president and CEO of Furia Rubel Communications, for high-stakes public relations, crisis planning, and incident response support.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Rubel reveals the secrets and tools that helped her become recognized by PRNews as one of their Top Women in the Industry in the category of Innovators, including:

  • Eight steps for developing a strategic public relations plan
  • How to speak the language of journalists
  • How to write a press release that gets noticed
  • The right way to infuse diversity, inclusion, and social responsibility into your message
  • Cutting-edge best practices for internal as well as external communications

This is the ultimate no-nonsense, practical handbook to mastering the art and science of leaving a lasting, positive impression that is vital to success in today’s image-conscious world.

ISBN: 978-1-63755-510-1
SKU: 18-1022-01
Categories:Amplify Publishing, Business and Finance, Marketing

“I’ve read many ‘how-to’ books on PR over my decades-long career. Everyday PR is a practical, up-to-the-moment primer on what to do and what not to do for novices, students, and PR professionals. Highly recommended.”— Patrice Tanaka, cofounder of three award-winning PR and marketing agencies, PRWeek Hall of Fame inductee, and founder of Joyful Planet

“Gina delivers the advice every executive needs to know. She’s down-to-earth, funny, and approachable—everything modern executives need to be when speaking with the press.”—Cesca Antonelli, editor in chief, Bloomberg

Everyday PR provides practical and accessible advice for all types of businesses—non-profit and for-profit alike. It is timely and speaks directly to both longstanding and recent issues I have experienced as the executive director of a statewide advocacy organization. Even as someone who has long prioritized sound communication practices, both externally and internally, this book offers valuable lessons on every page. Buy this book.”—Reginald (Reggie) T. Shuford, Esq., executive director, ACLU of Pennsylvania

“Gina Rubel is a master in the field of public relations. Her words of guidance are priceless for absolutely anyone working with the media or interested in public relations.”—Deborah Farone, Farone Advisors LLC

Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses shares valuable insights that help build an online presence via social media, earned media, paid media, and more. Advertising and marketing can only go so far and can become bothersome at times, turning buyers away. This is one of the best books to guide you through the ups and downs of public relations, raising reputations, and building relationships.”—Susan C. Freeman, CEO, Freeman Means Business and Conscious Inclusion Company

Gina Rubel

CEO and Public Relations Expert


Gina F. Rubel is the founder and CEO of Furia Rubel Communications, Inc., a boutique public relations and marketing agency working with large businesses and corporate executives on high-stakes public relations, crisis planning, and incident response. In 2022, she was recognized by PRNews as one of their Top Women in the Industry in the category of Innovators. An alumna of Drexel University, Gina was an assistant newspaper editor and became the director of communications at an electronics company before earning a JD at Widener University Delaware Law School. She served as a judicial law clerk for the City of Philadelphia’s Court of Common Pleas, handling internationally publicized cases before returning to her roots in PR. Since then, Gina has worked with hundreds of clients, received countless awards, authored three books, and been published and quoted internationally. She is most proud of the two children she and her husband have raised on their farm in Bucks County, Pennsylvania, where they enjoy the daily antics of their three dogs and myriad farm animals.

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