“Compelling. Provocative. Important. The latest book by entrepreneur and author Frankie Russo takes the innovation and authenticity conversation to a whole new level. It has the motivating punch of Tony Robbins with the warmth and compassion of Brené Brown. The book guides readers on how to live out their purpose without burning themselves out, through simple adjustments that boost emotional states and unlock the energy we all need to succeed in life. It's a fun, easy read filled with wisdom bombs to help you continuously innovate while remaining true to your authentic self. Highly recommend!” —Josh Linkner, five-time tech entrepreneur, New York Times bestselling author, and venture capitalist

“Frankie Russo asks us to dig deep and rework the process of defining ourselves and our relationships to success. Russo differentiates himself from the pack by mentoring his readers and guiding them personally through the often nonlinear process of balancing our personal fulfillment with professional gain. Always one to walk the walk, Russo uses his own story as a template for all leaders and learners to follow.” —Greg Scheinman, bestselling author of The Midlife Male

“Frankie’s authentic message inspires me to be real. It’s not about appearing good, it’s about being ourselves. The message is like gold!” —Jason Romair, founder of Kaiya Beach

“In his latest book, Frankie Russo shows us that our search for the truest version of our most passionate self is never done. With the bold, brave, and honest step of breaking his earlier lessons, Frankie shows that the teacher can always grow to better help their students.” —Greg Bresnitz, author of Snacky Tunes