Performance Culture
How to Build Teams That Win
Unlock the next great business advantage—inclusive culture that drives performance.
While most organizations obsess over technology, processes, and operations, they overlook the most powerful lever they have—culture. Each year, businesses spend over $366 billion on culture and development programs. And yet, 70% of that investment fails to improve performance.
In Performance Culture, Diversio CEO and workplace performance expert Laura McGee reveals why legacy culture, DEI, and engagement programs have stalled—and how to replace them with a measurable, ROI-driven system. Drawing on data from 200,000+ employees, case studies from companies like OMERS, Ubisoft, and Costco, and research partnerships with institutions including the Alan Turing Institute and Queen’s University, McGee introduces the Performance Culture Formula:
Performance = Culture (Motivation × Inclusion) × Development (Training × Opportunity)
The formula isn’t theory. It’s a practical operating system that connects human potential directly to revenue, cost, and profit. Inside you’ll learn:
- Why most engagement, DEI, and training programs fail—and how to build ones that work
- How to diagnose and fix the culture–performance gap in your organization
- What high-performing companies do differently to achieve measurable returns
- How to design infrastructure that turns motivation and inclusion into sustained excellence
- How to future-proof your culture in a post-DEI, AI-enabled, politically volatile world
Whether you’re a CEO aligning culture with growth, a CHRO rebuilding trust and retention, or a skeptical operator tired of vague culture talk—this is your playbook to stop measuring feelings and start engineering performance.
Laura McGee
Laura McGee is the CEO and founder of Diversio and Optimo, two pioneering platforms at the intersection of data, culture, and performance. A former McKinsey consultant and trained lawyer, Laura has built her career around one core belief: that getting “people” right is the single most important factor in business success.
At Diversio, she developed cutting-edge software to help organizations measure and improve inclusion—working with clients in over thirty-five countries and earning recognition from the World Economic Forum and Fast Company, which named Diversio one of the World’s Most Innovative Companies three times. With the launch of Optimo, Laura is expanding her mission to help companies build high-performance cultures by uniting diagnostics, training, and strategy into one system powered by AI.
Laura has been named one of the Top 25 Women of Influence by Women of Influence+ and was a finalist for EY’s Entrepreneur of the Year award. Her work has been featured in Bloomberg, BBC, ABC News, The Globe & Mail, and Betakit, and she regularly advises boards, executives, and global institutions on how to future-proof their teams.






