Performance Culture

How to Build Teams That Win

Unlock the next great business advantage—inclusive culture that drives performance.

While most organizations obsess over technology, processes, and operations, they overlook the most powerful lever they have—culture. Each year, businesses spend over $366 billion on culture and development programs. And yet, 70% of that investment fails to improve performance.

In Performance Culture, Diversio CEO and workplace performance expert Laura McGee reveals why legacy culture, DEI, and engagement programs have stalled—and how to replace them with a measurable, ROI-driven system. Drawing on data from 200,000+ employees, case studies from companies like OMERS, Ubisoft, and Costco, and research partnerships with institutions including the Alan Turing Institute and Queen’s University, McGee introduces the Performance Culture Formula:

Performance = Culture (Motivation × Inclusion) × Development (Training × Opportunity)

The formula isn’t theory. It’s a practical operating system that connects human potential directly to revenue, cost, and profit. Inside you’ll learn:

  • Why most engagement, DEI, and training programs fail—and how to build ones that work
  • How to diagnose and fix the culture–performance gap in your organization
  • What high-performing companies do differently to achieve measurable returns
  • How to design infrastructure that turns motivation and inclusion into sustained excellence
  • How to future-proof your culture in a post-DEI, AI-enabled, politically volatile world

Whether you’re a CEO aligning culture with growth, a CHRO rebuilding trust and retention, or a skeptical operator tired of vague culture talk—this is your playbook to stop measuring feelings and start engineering performance.

Add to cart to preorder your copy today!
$28.00
ISBN: 979-8-89138-897-0
SKU: 18-1523-01
Categories:Amplify Publishing, Diversity, Equity, and Inclusion

Performance Culture is a breakthrough guide that transforms how organizations think about people, performance, and culture. Laura McGee draws from years of research and real-world application to reveal a powerful formula for multiplying motivation, inclusion, and development into lasting performance gains. Insightful and refreshingly clear, this book is essential reading for leaders ready to turn good intentions into scalable, high-performing results.”

—Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned LifeTriggers, and What Got You Here Won’t Get You There

Performance Culture offers a compelling reframing of one of the most important leadership challenges today: connecting culture to real organizational results. Laura McGee outlines a brilliant framework linking motivation, inclusion, training, and opportunity as reinforcing multipliers, giving leaders a practical way to move beyond rhetoric and build systems that translate values into outcomes. Too often, organizations measure activity rather than impact. This book challenges leaders to focus on what truly matters and to design infrastructure where people, purpose, and results strengthen one another. For leaders in mission-driven organizations especially, this perspective is both timely and deeply useful.”

—Michael Klompus, chief people and operations officer, UNICEF

“Inclusion efforts are often hard to measure. McGee does a masterful job in connecting culture and development to performance—and provides a blueprint for an ROI-driven system. If you want your organization to be more inclusive and to perform at its highest level, this book is essential reading.”

—Dr. Shawn Andrews, speaker, consultant, business-school professor, and author of The 5 Levels of Male Allyship and The Power of Perception

“Laura has written a truly important book for our times, delivering a rigorous, data-informed, and comprehensive guide to understanding and dramatically improving an organization’s culture, talent, and performance management. No muss, no fuss, and all backed up with data, metrics, and a systematic and intuitive approach to designing a successful organizational culture. It’s written beautifully and is a true practical guide. I couldn’t recommend it more to the C-suite and board of any company or other entity. Brava!”

—Andrea Bonime-Blanc, JD, PhD; CEO and founder, GEC Risk Advisory; and author of Governing Pandora

“Laura McGee delivers rare value, combining measurable insights with practical implementation to tackle vivid real-world examples of team leadership tradeoffs. This need-to-have book equips undergraduate and graduate learners not just to understand team leadership ideas but to apply them meaningfully across relevant contexts. I am excited to leverage this book as a powerful learning resource for any course that involves leading teams.”

—Dana Kanze, TED fellow and professor of entrepreneurship, Georgetown McDonough School of Business

Laura McGee

Tech Founder, CEO, and Inclusion Expert

Laura McGee is the CEO and founder of Diversio and Optimo, two pioneering platforms at the intersection of data, culture, and performance. A former McKinsey consultant and trained lawyer, Laura has built her career around one core belief: that getting “people” right is the single most important factor in business success.

At Diversio, she developed cutting-edge software to help organizations measure and improve inclusion—working with clients in over thirty-five countries and earning recognition from the World Economic Forum and Fast Company, which named Diversio one of the World’s Most Innovative Companies three times. With the launch of Optimo, Laura is expanding her mission to help companies build high-performance cultures by uniting diagnostics, training, and strategy into one system powered by AI.

Laura has been named one of the Top 25 Women of Influence by Women of Influence+ and was a finalist for EY’s Entrepreneur of the Year award. Her work has been featured in Bloomberg, BBC, ABC News, The Globe & Mail, and Betakit, and she regularly advises boards, executives, and global institutions on how to future-proof their teams.