
Shufen Goh
Shufen Goh is also the co-founder of R3, born and bred in Singapore, but with a broad worldview of major marketing challenges. A biologist by training, she spent over a decade helping build brands such as Coca-Cola and BMW prior to her current role. R3 works with nine of the world’s top 20 marketers on benchmarking and improving effectiveness and efficiency.
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