Matter

Move Beyond the Competition, Create More Value, and Become the Obvious Choice

“If you want to be a leader who matters, this is the only book that matters.” —MEL ROBBINS, New York Times bestselling author and host of the award-winning Mel Robbins Podcast

People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters?

Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face, create more value year after year, and build sustainable, differentiated organizations.

In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future.

Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches you can use to influence and partner with the right customers and clients.

Don’t just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.