Matter

Move Beyond the Competition, Create More Value, and Become the Obvious Choice

“If you want to be a leader who matters, this is the only book that matters.” —MEL ROBBINSNew York Times bestselling author and host of the award-winning Mel Robbins Podcast

People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters?

Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face, create more value year after year, and build sustainable, differentiated organizations.

In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future.

Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches you can use to influence and partner with the right customers and clients.

Don’t just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.

$19.99
ISBN: 979-8-89138-191-9
SKU: 18-1264-02
Categories:Amplify Publishing, Business and Finance, Leadership and Management, Thought Leadership

“If you want to be a leader who matters, this is the only book that matters. Surprising. Provocative. The obvious choice for leaders everywhere.” —Mel Robbins, New York Times bestselling author and host of the award-winning Mel Robbins Podcast

Matter is a must-read intellectual roadmap for all those courageous leaders looking to make an actual difference. It’s not just about making change happen, it’s about making change that actually matters.” —Jeremy Gutsche, CEO, Trend Hunter, and New York Times bestselling author

“This book inspires us all to build companies that matter; where customers’ best interests fuel innovation. It teaches us how to embrace a disruptive edge as a defining competitive advantage—and make our company the obvious choice by focusing all our attention and actions on people. This book should be compulsory reading inside companies that want to lead.” —Ken Fenoglio, president, AT&T University

Matter walks the razor edge between strategy and execution. It’s obviously written by real-world business leaders, and not just talking heads. In a hyper-competitive world, Matter will give you the road map to finding your edge of disruption and offer specific tactics for exploiting the opportunities you find there, and ensure you become the obvious choice in the process.” —Josh Linkner, four-time tech entrepreneur and New York Times bestselling author

“This book provides an invaluable road map to differentiating yourself from the competition and becoming the obvious choice. As the authors rightly explain, in today’s world unless you matter, you don’t have a right to exist and remain in business. Now more than ever in our fast-moving environment it’s necessary to fight against commoditization and add value, this book provides not just case studies of how companies are achieving this but practical guidance on how to achieve the same in any business.” —Charles Stanley, president, Forevermark at De Beers

Matter recognizes that we are living in volatile times and gives you the tools to succeed. Matter helped me to realize the importance of being curious and having courage, of relentlessly asking questions, and challenging assumptions.” —Donna Lynne, DrPH, group president, Kaiser Foundation Health Plan, Inc. and Kaiser Foundation Hospitals

“A truly impactful book that challenges you to re-think the lens by which you view your business, your customers, competitors, and how you thrive in this new economy full of disruptive opportunities.” —Bruce Johnson, president and CEO, GHX

Matter left me energized with a new perspective on how to create value for our customers, investors, employees, and communities. The book provides an approach that is relevant to any leader, regardless of their position, industry, or scale of operation. These insights and tools are as applicable to business as they are in life. After all, don’t we all really want to matter?” —Zachary T. Neumeyer, chairman, Sage Hospitality Resources

“Peter Sheahan and Julie Williamson possess that rare and dazzling intellect required to define a new space, and bring true thought leadership to the changing world of business. Their new book Matter shows us how to stand up, stand out, and make a world-changing difference to people that matter most—our customers, our communities, and our employees.” —Sally Hogshead, CEO and founder, Fascinate Inc.

Matter provides a road map for anyone seeking to become the obvious choice and win in a hyper-competitive world. More importantly, it provides a pathway to do work that matters—to your client, to your community, and to you. The case studies are rich and insightful, and the strategies are simple, but not simplistic. It’s robust and evidenced based, without ever being academic or theoretical. We all want to do work that’s significant. We all want to feel significant. Ultimately, the power of this book is that it will inspire you to become a company that matters, and to do the work that really matters.” —Dr. Peter Fuda, principal, The Alignment Partnership

Peter Sheahan

International Business Innovator, Thought Leader, and Keynote Speaker

Peter Sheahan is the CEO and founder of global consultancy Karrikins Group and has worked with some of the world’s leading brands, including Microsoft, IBM, AT&T, and Wells Fargo. In addition to being a leading business author (including Making It HappenFlip, and Generation Y), Peter has been named one of the 25 Most Influential Speakers by the National Speakers Association and is the youngest member to have ever been inducted into the Association’s Hall of Fame.

Julie Williamson, PhD

Organizational Growth and Change Expert

Julie Williamson, PhD, is a managing partner with Karrikins Group, responsible for strategy and research. She is a leading voice in how organizations link communication, design, strategy, sales, marketing, and service to deliver sustainable growth. Julie is a grounded theory researcher, and she uses traditional and progressive resources in her strategy and transformation work. She focuses on helping clients arrive at solutions that are informed by data and inspired by creativity. Julie has a passion for working with clients on customer and employee engagement, as well as building strategies focused on growth.