The Thought Leadership Handbook

How the Experts Elevate Their Big Ideas—and How You Can Too

Leverage the tools and traits of the leaders who develop the world’s big ideas.

Thought leadership can seem isolating because most practitioners just see their personal struggles—midnight doubts, illuminating epiphanies, and the messy middle that goes unspoken.

The Thought Leadership Handbook goes behind the scenes on a discipline that much of the time can seem like you’re just figuring it out on the go. This must-have resource instead offers clarity and a common vernacular that is sure to better describe the industry now and in the future. It’s a groundbreaking work for the executives, speakers, visionaries, and above all, thinkers across industries who commit to making a massive difference in the lives of those around them. 

Bill Sherman and Peter Winick of Thought Leadership Leverage have led hundreds of clients to amplifying their messages. Their more than 700 conversations on their award-winning podcast Leveraging Thought Leadership form the backbone of this handbook, as they avoid the predictable “expert interview questions” and instead inquire about the authentic journey of choosing to be a thought leader. Along with publishing industry expert Naren Aryal, they share those vulnerable conversations and emerge with an accessible, thoughtful field guide. Sifting through thousands of stories, patterns emerged, leading to five thought leadership avatars—Growth-Minded CEOs, Impact and Legacy Executives, Thought Leaders on the Run, In-House Experts, and Hall of Fame Thinkers—that offer understanding that you can apply to elevate your goals and strategies in this dynamic sphere of influence.

The Thought Leadership Handbook exposes the patterns you can’t see alone. With candid case studies, proven frameworks, and hands-on tools, you’ll better see your path, hone your strategy, and take meaningful steps forward—whether you’re looking for sustainability, scale, or a legacy of impact.