The Thought Leadership Handbook

How the Experts Elevate Their Big Ideas—and How You Can Too

Leverage the tools and traits of the leaders who develop the world’s big ideas.

Thought leadership can seem isolating because most practitioners just see their personal struggles—midnight doubts, illuminating epiphanies, and the messy middle that goes unspoken.

The Thought Leadership Handbook goes behind the scenes on a discipline that much of the time can seem like you're just figuring it out on the go. This must-have resource instead offers clarity and a common vernacular that is sure to better describe the industry now and in the future. It’s a groundbreaking work for the executives, speakers, visionaries, and above all, thinkers across industries who commit to making a massive difference in the lives of those around them. 

Bill Sherman and Peter Winick of Thought Leadership Leverage have led hundreds of clients to amplifying their messages. Their more than 700 conversations on their award-winning podcast Leveraging Thought Leadership form the backbone of this handbook, as they avoid the predictable “expert interview questions” and instead inquire about the authentic journey of choosing to be a thought leader. Along with publishing industry expert Naren Aryal, they share those vulnerable conversations and emerge with an accessible, thoughtful field guide. Sifting through thousands of stories, patterns emerged, leading to five thought leadership avatars—Growth-Minded CEOs, Impact and Legacy Executives, Thought Leaders on the Run, In-House Experts, and Hall of Fame Thinkers—that offer understanding that you can apply to elevate your goals and strategies in this dynamic sphere of influence.

The Thought Leadership Handbook exposes the patterns you can’t see alone. With candid case studies, proven frameworks, and hands-on tools, you’ll better see your path, hone your strategy, and take meaningful steps forward—whether you’re looking for sustainability, scale, or a legacy of impact.

Add to cart to preorder your copy today!
$30.00
ISBN: 979-8-89138-532-0
SKU: 18-1373-01
Categories:Entrepreneurship, Leadership and Management, Thought Leadership, Inspiration and Personal Success

“If you want to be taken seriously as a thought leader, read this book.”

—Mel Robbins, New York Times bestselling author; host of The Mel Robbins Podcast

“If you’re an expert eager to share your insights with a wider audience, buy this book, use it, and watch your influence grow! Bill Sherman, Peter Winick, and Naren Aryal have been guiding leadership experts for decades. Their book is the most comprehensive, practical, and inspiring resource I’ve seen on sharing your message with the world.”

—Ken Blanchard, coauthor, The One Minute Manager and The Secret: What Great Leaders Know and Do

“Many books celebrate ideas; far fewer show how to steward them responsibly into the world. The Thought Leadership Handbook stands out for the clarity, rigor, and real-world wisdom it brings to scaling meaningful ideas while honoring their integrity. It is an exceptional and timely guide for anyone serious about moving ideas from insight to enterprise, and from aspiration to lasting impact and meaningful contribution.”

—Stephen M. R. Covey, New York Times and #1 Wall Street Journal bestselling author, The Speed of Trust and Trust and Inspire

“Your expertise only creates value when you share it. You owe it to others to get this right. This book teaches you how better than anything I’ve read. Bill, Peter, and Naren have written the landmark book on thought leadership. Read it.”

—Marshall Goldsmith, author, What Got You Here Won’t Get You There; Thinkers50 Hall of Fame; founder, 100 Coaches

Bill Sherman

Thought Leadership Expert

Bill Sherman has spent over twenty years bridging the worlds of thought leaders and Fortune 500 organizations through idea codification, productization, and consultative sales. As COO of Thought Leadership Leverage and cohost of the Leveraging Thought Leadership podcast, Bill has helped New York Times bestselling authors, Thinkers50 recipients, and many more develop strategies that generate attention, create impact, and drive revenue. Bill lives in Las Vegas, Nevada.

Peter Winick

Thought Leadership Expert

Peter Winick has deep expertise in helping those with deep expertise. As founder and CEO of Thought Leadership Leverage and cohost of the Leveraging Thought Leadership podcast, Peter knows what it takes to scale beyond the individual expert. He presents regularly at conferences, podcasts, and webinars and has interviewed the likes of Tom Peters, Daniel Pink, Dorie Clark, Stephen M. R. Covey, and hundreds of others. Peter lives in the New York metropolitan area.

Naren Aryal

CEO of Amplify Publishing Group

Naren Aryal is CEO of Amplify Publishing Group (APG). He launched the company with a single title in 2003 and guided it to what it is today—one of the fastest-growing and most respected hybrid publishing companies in the world. Naren advises industry experts and thought leaders on the opportunities and challenges that exist in the ever-evolving world of publishing. Naren lives in Virginia, just outside of Washington, DC.

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