The Restaurant Marketing Mindset

A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond

Restaurants have some of the highest failure rates of any industry, yet even worse is the high number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of actionable frameworks to help operators and owners finally take control of their marketing strategies.

With more than twenty years of operational experience and an MBA in food marketing, Klose has the authority, experience, and track record needed to speak confidently on the subject. Each lesson builds on the previous chapter, giving the reader a step-by-step plan to attract more diners, retain those diners, and spark word of mouth with the ones who matter most.

This book is for any owner, chef, or operator who’s ever felt overwhelmed when it comes to marketing their restaurant.

Each chapter is filled with powerful insights to help you build a more profitable (and sustainable) business.

The Restaurant Profit Playbook

A Comprehensive Guide to Building a Successful Business That Scales

The average independent restaurant in the U.S. squeaks by with single-digit profit margins, while larger groups and chains enjoy much healthier returns. So, what if someone could educate these smaller owners and operators about how to prop up the same systems the big brands use? What if someone could show them how to generate consistent, predictable 20% profits? It would be life-changing.

In this book, Chip Klose leverages an MBA in food marketing, plus twenty-five years of operational experience, to pass on all he has learned to help restaurant owners everywhere make the kind of money they deserve. Inside these pages, you will find dozens of playbooks that can be put into practice immediately. Implementing just a few will make a meaningful difference in the bottom line.

This book is for anyone who looks out at a busy dining room and can’t understand why they’re still not making money. The secret to success can be found in the pages that follow.