The Restaurant Marketing Mindset

A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond

Restaurants have some of the highest failure rates of any industry, yet even worse is the high number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of actionable frameworks to help operators and owners finally take control of their marketing strategies.

With more than twenty years of operational experience and an MBA in food marketing, Klose has the authority, experience, and track record needed to speak confidently on the subject. Each lesson builds on the previous chapter, giving the reader a step-by-step plan to attract more diners, retain those diners, and spark word of mouth with the ones who matter most.

This book is for any owner, chef, or operator who’s ever felt overwhelmed when it comes to marketing their restaurant.

Each chapter is filled with powerful insights to help you build a more profitable (and sustainable) business.