April Employee Spotlight: Caitlin Smith, Senior Graphic Designer

(Posted on Sunday, April 23, 2023)

We are excited to spotlight Caitlin Smith, our Senior Graphic Designer hailing from Roanoke, Virginia.

Caitlin is a proud overachiever and a firm believer in the transformative power of good design. She first fell in love with print media and letterforms during a college typography course, which gave her the opportunity to design her very first book.

The experience changed her life and would (eventually) lead her to Amplify Publishing Group, where she gets to put that same passion to use every day.

We feel fortunate to have Caitlin on our Amplify team, bringing with her exceptional design abilities, enthusiasm, and motivation. We invite you to learn more about her below.

Describe your role at Amplify Publishing Group

Caitlin: As Senior Graphic Designer, I spend my time bouncing back and forth across the production process: mocking up book covers, typesetting and laying out interiors, reviewing proofs, and creating marketing materials. There’s of course a lot of creativity involved, but strong technical and communication skills are also needed to create quality products that reflect each author’s vision.

What’s one thing that surprised you about your position?

Caitlin: Every project is a new and exciting challenge, and I love the variety of subject matter that I get to work with. No two books are the same, and finding the right solution for the problem at hand is what the job is all about.

What accomplishment are you most proud of?

Caitlin: Getting a book to the finish line (aka the printer) always feels like a triumph.

What are you currently reading?

Caitlin: I’ve been listening to the audiobook for I’m Glad My Mom Died by Jennette McCurdy. I grew up watching her on TV, and learning about what her life was like as a child actress has been fascinating (and depressing). It’s the kind of book that makes you appreciate having a quiet life.

What is something you’ve learned in the last week?

Caitlin: At a high enough temperature and with a steady stream of fresh ingredients, the same pot of soup can be kept cooking for years. It’s called perpetual stew, and it’s been around for centuries!

What is the #1 item on your bucket list?

Caitlin: I’ve wanted to see the Northern Lights for a long time! I went to Iceland once in hopes of catching them, but unfortunately, the weather didn’t pan out, though there was plenty of beautiful scenery to make up for it. The next time I make an attempt, I think it’ll be in Norway.

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