UP!

The Playbook for Every Woman on the Rise

2026 Axiom Business Book Awards Medalist

Finally, a book to catapult your career and life. “Kelly Mooney and Katy Mooney offer practical wisdom and infectious optimism; they show us that the path forward isn't just possible—it's within our reach.” (Shannon Watts, #1 New York Times bestselling author of Fired Up.)

UP! is a modern playbook for women who want careers and lives with more meaning, power, and possibilities. No matter if you are starting, stuck, stalled, spinning, or soaring, UP! gives you proven strategies, practical tools, and step-by-step guidance you can use now, not someday. 

UP! is organized into six easily digestible parts: 

  • Lead Yourself: become more intentional about your career and life
  • Own Your Choices: recognize you have agency over your decisions
  • Find Your Fit: know what fits you before burning out or opting out
  • Think Big(ger): expand your vision of what’s possible
  • Get in the Game: navigate the unwritten rules of the workplace
  • Love Your Life Along the Way: enjoy a personal life while building your career

“Blending heart and strategy in a way that’s rare, UP! helps women design careers and lives that align with who they are–and where they want to go next.” (Ivy Ross, chief design officer of consumer devices at Google). Importantly, there are no “shoulds” in this book—and that’s intentional. Because there isn’t one path or pace that works for everyone. Your future is unique to you.

By the end of this book, you’ll know what truly matters to you. You’ll walk away with new skills, clear action steps, and a massive boost in confidence. You’ll stop waiting to be noticed or wondering when your life will get better. You’ll start moving—up.ay with new skills, clear action steps, and a massive boost in confidence. You’ll stop waiting to be noticed or wondering when your life will get better. You’ll start moving—up.

Add to cart to preorder your copy today!
$28.00
ISBN: 979-8-90026-064-8
Imprint: Amplify Publishing
SKU: 18-1582-01
Categories:Amplify Publishing, Self-Help

“Kelly Mooney’s UP! is the mentor, life coach, and big sister you didn’t know you needed. Full of honesty, humor, and heart to help you rise with courage, confidence, and joy.”

—Lucy Liu, actress, artist, director, and advocate

“What makes this book so powerful is its structure—short, practical chapters packed with real takeaways.”

—Marie Forleo, #1 New York Times bestselling author of Everything Is Figureoutable

“The Mooney sisters are real, real smart, and real good, and so is this book. If you want real advice to help you get where you want to go and do it the way that’s right for you, this book is the real deal. Buy it, read it, use it.”

—Alan Webber, cofounder of Fast Company

“Kelly and Katy Mooney have crafted an inspiring road map for anyone who refuses to accept the status quo. With practical wisdom and infectious optimism, they show us that the path forward isn’t just possible—it’s within our reach.”

—Shannon Watts, New York Times bestselling author of Fired Up, and founder of Moms Demand Action

“Every day, I see talented women ready to rise but unsure how to take the next step. UP! gives them a road map—one that’s real, actionable, and deeply needed in today’s workplace.”

—Mark Breitbard, president and CEO of Global Gap Brand

“UP! blends heart and strategy in a way that’s rare. It helps women design careers (and lives) that align with who they are—and where they want to go next.”

—Ivy Ross, chief design officer for consumer devices at Google and New York Times bestselling author of Your Brain on Art

Kelly Mooney

Speaker, Founder of Equipt Women

KELLY MOONEY founded Equipt Women to help aspiring women overcome systemic challenges and rise into roles of influence, leadership, and impact. She spent over two decades leading the nation’s largest independent digital agency, guiding Fortune 500 clients through digital transformation. She has authored two additional books, created Get Equipt, a weekly email newsletter, and serves on the boards of public and private companies. She and her husband live in Santa Barbara, California, and have two thriving adult children and one spoiled Yorkie. 

Katy Mooney

Performance Coach, Cofounder of Equipt Women

KATY MOONEY is the cofounder and chief learning officer of Equipt Women. A performance coach and professional development expert, she’s taught thousands of professionals at leading companies in Silicon Valley and beyond. Her career spans law, brand strategy, marketing leadership, entrepreneurship, and coaching—giving her a unique perspective on how to shape a career and life you love. She and her husband live in Santa Barbara, California, with their adorable dog, Sunny.

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