The Alchemy of Joy

The Life-Changing Method to Beat Burnout, Retrain Your Brain, and Build a Life You Love

When facing his darkest hour, Brent Freeman vowed to himself a simple, powerful promise—to invest in joy every day going forward, no matter what.

That decision changed him forever, as he quickly began systematically reprogramming his subconscious mind with a combination of modern neuroscience and ancient wisdom. As with so many of us, he realized that lasting change meant intense rewiring of old programs at the source, turning pain into power, pressure into presence, and burnout into joy.

The Alchemy of Joy provides the step-by-step method he used to push through the fire so he could create the life of his dreams from the depths of his sorrow. With unflinching honesty, vulnerability, and hard-won wisdom, Freeman shares a clear, science-backed road map back to joy for anyone who is overtaken by stress, recovering from heartbreak, or burned out by the eternal chase.

Each chapter includes engaging stories, applied exercises, custom meditations, and easy-to-use life hacks, all created to use in your busy schedule and result in radical change, fast. The book ends with a detailed 90-Day Challenge—a simple, proven path to reclaiming your joy in less than 90 days. 

So what are you waiting for? Your dream life awaits.

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ISBN: 979-8-89138-774-4
Imprint: Amplify Publishing
SKU: 18-1502-01
Categories:Amplify Publishing, Self-Help, Self-Esteem and Personal Success

“Every so often, a book comes along that doesn’t just inspire you—it changes how you live. The Alchemy of Joy is that book. Brent Freeman has written a transformational guide to breaking free from burnout and rediscovering what truly matters. It’s not theory—it’s neuroscience, story, and soul woven together into a system anyone can apply. Read this. It will bring you home to yourself—and to the joy you deserve.”

—David Bach, 10x New York Times bestselling author, including The Automatic Millionaire and Smart Women Finish Rich

“What Brent has created in The Alchemy of Joy is extraordinary—a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream. It’s the next evolution of transformational work, giving readers real tools to embody joy as a daily practice and a way of life.”

—Maya Wieder, founder, Dream University, and bestselling author

“The Alchemy of Joy is a radiant, courageous, and deeply human invitation to reclaim the part of ourselves we lose in the relentless chase for ‘success.’ Brent Freeman writes with a rare combination of vulnerability, science-based clarity, and soulful wisdom. His journey—from burnout and despair to daily, intentional joy—is not just inspiring; it is a guidebook for a new way of living and leading. Brent shows us that joy is not a luxury. It is a birthright, a biological state we can reawaken, and the foundation for meaningful impact. For any leader, seeker, or human being who feels the weight of modern life and longs to reconnect with what is real and life-giving, this book will be a blessing. It is generous, uplifting, and transformational—an alchemical road map back to ourselves.”

—Raj Sisodia, cofounder, Conscious Capitalism; coauthor, Healing Leaders: 7 Steps to Recovery of Self

“The Alchemy of Joy is a must-read for any human being. It is a crucial reminder that JOY is at the core of each of our essences. Brent Freeman offers a road map to finding our inner state of joy. He reminds us of joy’s ‘on- demand’ nature and how to be present in the current moment. By following Freeman’s turn-by-turn directions, there is no doubt we all can realize joy in our day-to-day lives, rather than wait for joy to be found at the end of a rainbow. As an Integrative and Functional Medicine physician, this book will be on my prescription pad for every patient!”

—Dr. Keshav Grover, keynote speaker, founder of Grover Health and Aesthetics, leading expert in Integrative/ Functional Medicine, and author of Wellness Bridge

Brent Freeman

Entrepreneur, Speaker, Coach

Brent Freeman is a visionary entrepreneur, speaker, author, and coach who learned firsthand—after years of chasing society’s definition of “success”—that accomplishment means nothing without inner peace. For two decades, he built multimillion-dollar companies and earned public recognition for his achievements. Yet behind the media and milestones, he found himself burned out, disconnected, and wondering how a life that looked so full could feel so empty.

That unraveling became the beginning of his awakening. Through years of studying neuroscience, mindfulness, and human transformation, Brent learned to rewire the subconscious patterns that had been steering his life—and uncovered a truth that reshaped it: Joy, not hustle, is the catalyst for lasting fulfillment.

Knighted by the former royal family of Italy, Casa di Savoia, for his philanthropic work supporting children around the world, Brent has devoted his life to using business, leadership, and storytelling as paths for healing and expanding human potential. His foundation funds education, micro-loans, and sustainability projects that help communities create brighter futures.

His work on The Alchemy of Joy has been featured in GQ, Life & Style, Men’s Health, and USA Today, where he is recognized for bringing a modern, science-backed, deeply relatable approach to well-being. Through The Alchemy of Joy, Brent shares the simple practices, vulnerable stories, and time-tested truths that helped him rebuild his life from the inside out—offering readers a practical and heartfelt road map to peace, presence, and permanent joy.

Brent splits his time between Lake Tahoe and Italy, where mornings begin with meditation, fresh Italian espresso, and a seventy-pound “lap dog” named Tahoe—daily reminders that joy lives in the present moment, not in chasing the next accomplishment.

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