The Force for Good Project

Make a Difference Today and Every Day

When the world feels uncertain, it’s easy to wonder what we can do. We ask:

How can I feel better?
How can I keep going?
How can I make my life matter?

The premise of this book is that there is more to life than getting by.

You are not powerless. You have the ability to improve what happens to you and around you.

On a daily basis, you can choose what you focus on and what you do about it.

You don’t need a big title, degree, platform, or bank account to change things for good.

These fifty short, real-life stories introduce you to people of all ages, at all stages, who have:

  • found something to be grateful for
  • turned pain into purpose
  • bet on their hopes and dreams
  • opened doors for themselves and others
  • gone first and created positive ripple effects

Reading these stories of people who decided they could—and would—be a Force For Good will inspire you to be one too.

If you’re ready to get clear on who you are, why you’re here, and how to live in alignment with that, you’re in the right place. 

Welcome to The Force For Good Project.

$28.00
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ISBN: 979-8-90026-001-3
Imprint: Amplify Publishing
SKU: 18-1557-01
Categories:Amplify Publishing, Entrepreneurship, Inspiration and Personal Success

“Sam Horn is a powerful Force For Good and she can help you be one, too. This amazing book shows the way. Wise people discern good from bad, right from wrong, and hold themselves accountable for living in alignment with that. These stories showcase people who are seeking their best impact in the world, and suggest how you can too.”

—TOM MORRIS, “The Public Philosopher” and Bestselling Author of If Aristotle Ran General Motors, Plato’s Lemonade Stand, and Stoicism for Dummies

“Meaning is created through curiosity and the choices we make every day. Through stories of people from all walks of life, this book shows how each of us can put that idea into practice.”

—ANNE-LAURE LE CUNFF, Founder of Ness Labs and Bestselling Author of Tiny Experiments

“Pessimists see the glass as half-empty. Optimists see the glass as half-full. Actionable optimists refill the glass. You’ll enjoy these Force For Good examples of people who are refilling the glass—and will be inspired to do the same.”

—BILL BURKE, Founder of The Optimism Institute

“You’ll love these real-life stories that show how to take the lead, create meaningful connections, and make good things happen—on and off the job.”

—ERICA DHAWAN, Author of Use Your Brain and Digital Body Language

“When you do good, you feel good. If you agree with that, and wonder how to do it even when you’re busy and dealing with uncertainty, read this book!”

—SCOTT M. CURRAN, Author and Podcaster of Better Good

Sam Horn

CEO, 3-time TEDx Speaker, Author

Sam Horn is the founder and CEO of The Intrigue Agency, the Force For Good Project, and the Tongue Fu!® Training Institute. She helps people craft clear, compelling, actionable, additive initiatives, communications, books, pitches, and presentations that scale their impact for good.

Speaking: Three TEDx Talks. Corporate and association clients include Oracle, Accenture, Intel, YPO, Capital One, SXSW, US Embassy in London, Asian Leadership Conference, National Governors Association, and ASAE.

Coaching: Clients include Richard Branson’s New Now leaders, EO Board, TED Fellows, and hundreds of founders, presidents of NSA, ICF, ASAE, SHRM, and Fortune 500 executives. Sam was also the pitch coach for Springboard Enterprises, which has helped entrepreneurs generate $98 billion in funding/valuation.

Writing: Ten books, including POP!, Tongue Fu!®, Someday Is Not a Day in the Week, ConZentrate, What’s Holding You Back?, Talking on Eggshells, and Washington Post bestseller Got Your Attention?

Her books have been published in seventeen languages.

Event planning: Executive director/emcee of the Maui Writers Conference for seventeen years. “Best writers conference in the world.”—Writer’s Digest

LinkedIn Learning Instructor: What do Amazon, Walmart, and KPMG all have in common? They’ve all used Sam’s LinkedIn Learning course as part of their employee training for leadership, communication, customer service, team-building, sales, and professional development.

Force For Good Project Mission: The Force For Good Project was launched as a result of Sam Horn’s 2025 TED Town Hall talk. Its purpose is to support, showcase, and connect individuals who are acting in integrity, making a difference, and creating ripple effects of positive, proactive change.

Want to hire Sam Horn to speak for your event, interview her for your publication or podcast, or serve as your coach/consultant? We welcome the opportunity to work with you. Please reach out to us at Sam@SamHorn.com.

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