The Business of You

How to Ask the Right Questions, Tell Your Story, and Lead Your Life

“Sydney drummed her fingers against her coffee cup, staring at the job application on her screen. The cursor blinked, waiting. She had the experience. The internships. The polished resume. So why did it feel like she was just another name in a sea of applicants?”

Like most people, Sydney had been playing by the rules—following the expected path, hoping the right opportunity would find her. But when an unexpected mentor hands her a challenge, she starts to realize something:

The most successful people don’t wait for opportunities. They create them. The Business of You introduces a new way of thinking about career and leadership. Through Sydney’s journey—and the lessons she learns along the way—you’ll discover how to:

  • Tell your story in a way that makes people pay attention.
  • Build a network that actually works for you. Stop applying for jobs—and start attracting the right opportunities.
  • Think like a CEO, because the most important business you’ll ever run is your own.

This isn’t a book about following a step-by-step plan. It’s about learning how to think, adapt, and lead—so that no matter where you start, you’ll always know how to move forward.

YOUR BUSINESS STARTS NOW.
ARE YOU READY TO TAKE THE LEAD?

Purchase on Amazon
ISBN: 979-8-89138-785-0
SKU: BOY-POD
Categories:Business and Finance, Entrepreneurship, Inspiration and Personal Success

"Reading through this magnificent work, one thought kept popping up over and over: that had I had a book like this when I was just starting out, it would have cut my learning curve by ten years. The good news is that YOU have it right now! Getting ready to step into the world of business? This book—along with your mentors, Nick and Marnie—is your step-by-step guide to creating your glorious career and abundant life . . . to creating YOU!"

—Bob Burg, coauthor of international bestseller The Go-Giver and author of Endless Referrals

"This book reveals the hidden curriculum of career success in a digestible and actionable way. It is a must-read for anyone looking to discover their professional self to build a fulfilling career."

—Jessica Mcleod-Waddell, M.ED., career coach and leadership educator

"So many career development books lean on the old ‘spaghetti’ method—toss out as many resumes as you can, loaded with keywords, and hope something sticks. Sure, that might land you a job . . . but will it lead to a truly fulfilling career? Probably not.

The Business of You takes a refreshingly different approach. It invites you to zoom out and think bigger—about your personal brand, your unique value, and how to communicate that clearly to the people who need to hear it. This book isn’t just about getting a job; it’s about designing a career that’s meaningful, authentic, and uniquely yours.

If you’re ready to move beyond scattershot applications and start building a purposeful career path, The Business of You is an absolute must-read!"

—Dr. Mary Lippitt, author of Leadersheep: Saving The Herd and Situational Mindsets: Targeting What Matters When It Matters

"A truly refreshing approach to learning for leadership coaching and personal growth. Rather than hearing what Jamie Dimon eats for breakfast or Jack Welch did (or didn’t do) about GE management or what Google Moonshots have meant for innovation, this made it personal. I became invested in and learned through Sydney’s journey, in a dramatic way, eager to see what was next, and rooting for her!"

—Gus Gusentine, course director, I2 Strategy And Development

"The Business of You masterfully blends storytelling with actionable advice, making it an essential guide for new professionals and those embarking on their careers. With its well-crafted narrative and practical takeaways, this book empowers readers to take control of their professional journey with confidence. I’ll be purchasing copies for college graduates and adding it to the reading list for my Leading in Helping Professions course. An excellent read for anyone looking to build a strong professional foundation!"

—Kathy Pillow-Price, Director of Early Care and Education Projects, University of Arkansas

Marnie Stockman

Educator and Entrepreneur

Marnie is a former high school math teacher turned EdTech executive, bringing a unique blend of education, leadership, and business acumen to everything she does. She earned her doctorate in educational leadership before transitioning into the world of customer success, team leadership, and business growth.

As a co-founder and CEO of a SaaS company, she played a pivotal role in its rapid scale and acquisition for eight figures in just three years. Now, she applies her expertise to helping individuals and teams lead with clarity, confidence, and curiosity.

Nick Coniglio

Tech Founder and Entrepreneur

Nick is a seasoned technology veteran with over three decades of experience in IT, leadership, and entrepreneurship. His career has taken him from programmer to team leader, from corporate executive to tech startup founder, giving him a rare perspective on what it takes to build, scale, and lead in an ever-changing world.

Over the past two decades, Nick has helped four companies achieve remarkable growth and successful exits—proving time and time again that the right leadership and strategy can create extraordinary results.

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