Venture Mode

Escape the Administration Trap by Finding and Unleashing Entrepreneurial Leaders

Are you ready to take the “A” out of MBA?

Venture Mode demands an overhaul of modern business leadership and the higher education system that caters to it.

It calls out the bureaucratic mindset that permeates modern organizations—especially universities—and shows the unfortunate cost of our obsession with administration through lost economic potential. Instead, Hunter Hastings and Mark Packard present venture mode: a radical, entrepreneurial approach that emphasizes value creation, consumer sovereignty, and agile execution.

Venture Mode takes on traditional bureaucratic management and makes the case for a new kind of entrepreneurialleadership that’s meant to push growth, unleash creativity, and outperform the competition. Drawing from both entrepreneurial (Austrian) economics and examples of successful modern business leaders, the authors offer an enticing road map to liberate organizations from the administration trap and rebuild around the principles of value creation. They also provide a vision for business education that replaces the worn-out MBA with the MBE—master of business enterprise—so the next generation is focused on entrepreneurial leadership, and the emphasis on administration subsides.

Whether you’re a founder, an executive, or a rebel within a legacy system, this book is a fresh perspective and an opportunity to rejuvenate yourself and your team. If you’re exhausted from the slog of traditional business thinking and its MBA-fueled administrative perspective, then Venture Mode is your new manual—showing you how to train, nurture, and unleash entrepreneurial leaders toward a thriving business. The world doesn’t need more administrators. It needs entrepreneurs.

$30.00
ISBN: 979-8-89138-651-8
SKU: 18-1413-01
Categories:Notable Business and Finance, Education, Entrepreneurship, Leadership and Management, Marketing, Thought Leadership

“Business schools are failing students. They focus on administration, HR, accounting, and cost. They portray value as something managers magically add, like a markup on a widget. And they produce graduates mired in stale bureaucratic thinking. Venture Mode is the antidote. As its capable authors make clear, business needs more value creators and fewer managers. Value is not the mysterious byproduct of rigid processes—it’s the starting point and critical focus. Smart businesses relentlessly seek to understand the consumer’s experience and work backward. The book lays out the critical principles every business needs to move away from bureaucracy and toward value creation. It’s an eye-opening expose of what’s wrong with the MBA factories. It’s a clarion call for a new way of thinking about business. More than anything, Venture Mode is the mindset shift every entrepreneur needs for the twenty-first century.”

Jeff Deist, general counsel, Monetary Metals & Co.; former president, Mises Institute

"Venture Mode is a revolutionary alternative to current models of business education, rooted in the entrepreneurial pursuit of new value creation.”

Stephen Denning, former World Bank executive, Forbes senior contributor, and author of The Age of Agile

Venture Mode is a striking rethink of business education brimming with creative insight. Hunter Hastings and Mark Packard reveal how “administrative mode” has suffocated innovation. Their proposal is fresh, entrepreneurial, and rooted in value creation. The authors’ thoughtful framework transforms how we think about leadership and learning. The book provides a blueprint for the future of business . . . so needed for today’s dynamic markets.”

Dennis Lopez, CEO, Global Real Estate Company

“The MBA may be the gold standard in business credentials—but is it gold-plated nonsense? In Venture Mode, Hastings and Packard argue it’s not just overrated—it’s counterproductive. The problem lies in the ‘A’ for administration, which suffocates the ‘B’ for business. Instead of fostering value creation and customer focus, the MBA mindset breeds bureaucracy, control, and rigid routines. Managers are trained like battlefield generals, not builders of innovation. Business schools teach command and compliance, not creativity. What’s lost? The entrepreneur—the true engine of the market—who thrives by serving, not scheming.”

Per Bylund, PhD, associate professor of entrepreneurship and Johnny D. Pope Chair, Spears School of Business, Oklahoma State University

“I spent a lifetime researching how firms create long-term value, establishing that a knowledge-building culture is the key determinant of long-term performance. In contrast, the most popular theory of the firm in business schools is agency theory that focuses on ways to control the adversarial relationships between principals and agents. Hastings and Packard unpack the evolution of business school education to plainly reveal the dominance of control, i.e., administration (the ‘A’ in MBA), that guides the MBA curriculum and also to explain why we need a new alternative. My work is complementary to Hastings and Packard, with their game plan for escaping the administration trap. Venture Mode lays the foundation for a needed paradigm change for business school education, beginning with the goal to better understand the value-creation process in order to significantly improve our performance as value creators in our business careers. In reading the book’s ten chapters, I was struck by the implications of this new paradigm for living the good life. That is, living one’s life to create value for others, and in so doing, create value for yourself—earned success.”

Bartley J. Madden, former managing director, Credit Suisse HOLT, and author of Value Creation Insights: A Foundational Understanding of How Firms Build Knowledge and Create Value

Venture Mode is a manifesto that redefines business success for the AI age. By contrasting the stifling constraints of traditional administration mode with the dynamic freedom of what they call ‘venture mode,’ the authors illuminate a path to unprecedented adaptability and innovative success. This book harnesses entrepreneurial economics to nurture creativity, turning rigid planning into fluid experimentation and feedback-driven growth. In an era dominated by AI, these venture mode skills are no longer optional—they are essential life skills for thriving amid constant change. The proposed Masters of Business Enterprise (MBE) revolutionizes curriculum, business models, and experiential learning, empowering corporations as true stakeholders. A must-read for anyone ready to unleash entrepreneurial potential and help build a thriving new economy. This visionary work will inspire leaders to embrace change and drive transformative progress.”

Curtis R. Carlson, PhD, professor of practice, Northeastern University; former CEO, SRI International in Silicon Valley

Mark Packard

Associate Professor of Management, Research Director

Mark Packard is associate professor of management, Harry T. Mangurian Fellow of the Phil Smith Center for Free Enterprise, and research director of the Madden Center for Value Creation at Florida Atlantic University.

He obtained his PhD from the University of Missouri in 2016 with a research focus on the theory of entrepreneurship. His work focuses principally on entrepreneurial economics and the philosophical foundations of entrepreneurship theory. He is the author of more than forty peer-reviewed journal articles and academic book chapters on topics including uncertainty, judgment, value, innovation, and empathy. He is also author of the 2022 book Entrepreneurial Valuation: An Entrepreneur’s Guide to Getting into the Minds of Consumers.

Hunter Hastings

Entrepreneur, Consultant

Hunter Hastings is a lifelong practitioner of venture mode. He was educated in England before that country adopted the MBA, and so he escaped with a master’s degree in economics. He learned the core practice of venture mode and brand building and established a global consulting practice to apply its principles across multiple companies, industries, and countries with spectacular results.

He’s been a Silicon Valley start-up CEO and a general partner in a seed-stage venture capital fund, where administration counts for nothing and agility in understanding customers and markets and designing and innovating new value propositions at speed count for everything.

Hunter provides the deep venture industry perspective that practical professionals rely on.