Venture Mode
Escape the Administration Trap by Finding and Unleashing Entrepreneurial Leaders
Are you ready to take the “A” out of MBA?
Venture Mode demands an overhaul of modern business leadership and the higher education system that caters to it.
It calls out the bureaucratic mindset that permeates modern organizations—especially universities—and shows the unfortunate cost of our obsession with administration through lost economic potential. Instead, Hunter Hastings and Mark Packard present venture mode: a radical, entrepreneurial approach that emphasizes value creation, consumer sovereignty, and agile execution.
Venture Mode takes on traditional bureaucratic management and makes the case for a new kind of entrepreneurialleadership that’s meant to push growth, unleash creativity, and outperform the competition. Drawing from both entrepreneurial (Austrian) economics and examples of successful modern business leaders, the authors offer an enticing road map to liberate organizations from the administration trap and rebuild around the principles of value creation. They also provide a vision for business education that replaces the worn-out MBA with the MBE—master of business enterprise—so the next generation is focused on entrepreneurial leadership, and the emphasis on administration subsides.
Whether you’re a founder, an executive, or a rebel within a legacy system, this book is a fresh perspective and an opportunity to rejuvenate yourself and your team. If you’re exhausted from the slog of traditional business thinking and its MBA-fueled administrative perspective, then Venture Mode is your new manual—showing you how to train, nurture, and unleash entrepreneurial leaders toward a thriving business. The world doesn’t need more administrators. It needs entrepreneurs.
Mark Packard
Mark Packard is associate professor of management, Harry T. Mangurian Fellow of the Phil Smith Center for Free Enterprise, and research director of the Madden Center for Value Creation at Florida Atlantic University.
He obtained his PhD from the University of Missouri in 2016 with a research focus on the theory of entrepreneurship. His work focuses principally on entrepreneurial economics and the philosophical foundations of entrepreneurship theory. He is the author of more than forty peer-reviewed journal articles and academic book chapters on topics including uncertainty, judgment, value, innovation, and empathy. He is also author of the 2022 book Entrepreneurial Valuation: An Entrepreneur’s Guide to Getting into the Minds of Consumers.
Hunter Hastings
Hunter Hastings is a lifelong practitioner of venture mode. He was educated in England before that country adopted the MBA, and so he escaped with a master’s degree in economics. He learned the core practice of venture mode and brand building and established a global consulting practice to apply its principles across multiple companies, industries, and countries with spectacular results.
He’s been a Silicon Valley start-up CEO and a general partner in a seed-stage venture capital fund, where administration counts for nothing and agility in understanding customers and markets and designing and innovating new value propositions at speed count for everything.
Hunter provides the deep venture industry perspective that practical professionals rely on.








