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The Ins and Outs of Amazon Author Central (and why you should have one)

Thursday, October 29, 2020 0 Comments

Many authors right now are wondering how on earth they can connect with their readers when they can barely leave the house.

Without in-person signings, launches, [...]

Case Study: Going Extra Innings at the City of Hope National Medical Center

Thursday, October 22, 2020

Former Los Angeles Dodgers general manager Fred Claire’s cancer diagnosis came out of left field, but at the City of Hope, he found the dream [...]

The One-Pager: Quick Brainstorming to Begin Writing Your Book

Thursday, October 15, 2020

You’ve got a brilliant book idea. You’re ready to start writing, but sitting down and banging out an outline or first chapter is intimidating—it’s hard [...]

Case Study: Uncovering the Secrets to Becoming a Financial Badass

Monday, October 12, 2020

How one successful wealth advisor made it his mission to increase millennials’ financial literacy.

George “G$” Kroustalis thought it was another typical day hosting a [...]

Moving Forward with a Foreword: How to Get the Ultimate Endorsement

Wednesday, September 30, 2020

P.V. Kannan’s book The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience had all the elements necessary to make an impact. [...]

Case Study: The Roadmap to Becoming Crisis Ready®

Tuesday, September 29, 2020

Organizations that are Crisis Ready® are more than just resilient. They’re invincible.

Written by crisis management advisor as well as founder and CEO of the Crisis [...]

The Rapidly Changing Marketplace for Political Books

Wednesday, September 16, 2020

As the November election approaches, we are in the heart of the political book season. And just like the election itself, the battle for readership [...]

Case Study: How The Horseshoe Virus Created Political Change in Arizona

Tuesday, September 15, 2020

A Political Title Ideally Suited for New RealClear Politics imprint

Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his [...]

The Art and Science of Subtitles

Wednesday, August 26, 2020

If titles are hard to write, subtitles can be even harder. They are the meat of the title by telling the reader exactly what your [...]

May Featured Title: The Conscious Marketer

Wednesday, May 20, 2020 0 Comments

“Brands can no longer market to consumers but instead have to market with them. In order for a brand to do that, it must be [...]

Ideas to Bridge the Political Divide

Thursday, May 14, 2020

Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological divide in present-day America. They have [...]

Case Study: Stepping into The Age of Intent

Friday, May 8, 2020

Named one of the Best Business Books 2019 by strategy+business, The Age of Intent guides readers through the challenges of using AI to improve customer [...]

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