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Tracy M. Maylett, EdD

Psychologist, Professor, and CEO

Tracy Maylett, Ed.D, is a CEO, organizational psychologist, researcher, and professor. He advises leaders throughout the world in employee engagement and organizational effectiveness. Dr. Maylett is a bestselling author who travels the globe exploring culture, motivation, and how people and organizations think.

Publication Date:March 21, 2023


The Science Behind Why We Don’t Finish What We Start

This book is the key to escaping the cycle of failure, disengagement, and regret. 

Why is it so hard to finish what we start? Every day we wake up determined to engage with life—to finish that novel, overcome work challenges, repair a strained relationship, or reach fitness goals. Despite our best intentions, we fall short. Are we doomed to a lifetime of regret?

Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Drawing on disciplines from neurobiology to business and based on a massive database, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most—often when we’re heartbreakingly close to real breakthroughs.

In Swipe, readers will learn how this mechanism works and recognize when they’re caught on the “Hamster Wheel.” They’ll discover how to short-circuit the Swipe, reengage, and finally finish what they start.

Business, Politics
Politics Only
Motivational Speaking
General Stuff
Amplify Publishing Group|
620 Herndon Parkway, Suite 220|
Herndon, Virginia 20170
Phone: 703-437-3584|
Fax: 703-437-3554|
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