The Art and Science Approach to Fundraising Data and Research

Fundraising success doesn’t just happen by chance. And fundraising is so much more than just asking for money. It’s both an art and a science to ensure fundraising is conducted with a relationship-based, philanthropic, donor-centric sensitivity that prioritizes data integrity and security. Despite hundreds of billions of dollars in charitable giving each year in the United States, many organizations continue to struggle with fundamental fundraising challenges.

The Art and Science Approach to Fundraising Data and Research offers a practical, approachable introduction to fundraising through the lens of topics that are not frequently covered: the use of data and research and the science of fundraising.

This book is broken into three sections, and the chapters serve as standalone resources. A reader can choose concepts and learn at their own pace. Since there is no school or formal education about these concepts, this book acts

as a training guide written in an informal first-person narrative. It’s full of tips, stories, and resources for anyone who wants to learn more about fundraising.

You’ll discover how data and research directly support fundraising success, learn the essential skills every professional ought to master, and internalize how to navigate the nonprofit world with clarity and purpose. In the years ahead, philanthropy will play an increasingly critical role in addressing urgent and complex challenges. A generational shift in wealth is reshaping priorities, and organizations need to be prepared with data-driven strategies to support operations. Whether you are new to the fundraising field, are interested in the behind-the-scenes of a nonprofit, or have been part of the industry for years, this book is packed full of actionable content to ensure philanthropic efforts continue for years to come.

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