Create the Future

Powerful Decision-Making Tools for Your Company and Yourself

Create the Future is the essential leadership handbook for high-performance companies.

When facing a critical decision, not every company can hire a consultant like McKinsey or Deloitte. When you have a great opportunity or face a challenging threat, Create the Future (CTF) gives you the tools you and your leadership team will use for making critical decisions without a hefty price tag.

Rick Williams has been a management consultant, company founder, and CEO. He has worked with large international companies, nonprofits, early-stage growth companies, and large government agencies. Drawing on his broad expertise and first-hand observations of top executives in action, Create the Future is the essential guidebook for leaders when they must make difficult decisions that will determine their organization’s future.

This book defines the five steps to creating the future:

1. Define the challenge
2. Imagine success
3. Create options
4. Evaluate barriers
5. Choose the future

Each chapter includes a structured process of leadership team whiteboard exercises bringing forward the best available information and the full spectrum of views and insights. Create the Future is a practical handbook for leaders who believe you create the future by the choices you make and who want a step-by-step process for defining the path to success that best matches your goals, risk tolerance, and values.