Surrender to Lead

The Counterintuitive Approach to Driving Extraordinary Results

Unlock the power of surrender with the Results Equation.

When it comes to leadership, the idea of total control can be seductive. But it may also be what’s holding you and your team back from achieving extraordinary results.

Motivated by fear, leaders too often become caught in the Action Trap, a bias toward top-down directives and management that may produce short-term gains but ends up stifling adaptability—the most important engine of growth.

Drawing on decades of experience and extensive research, including a study of 243 companies in collaboration with Stanford Graduate Business School, corporate culture transformation experts Joe Terry and Jessica Kriegel have found a solution.

Through intimate storytelling and real-life examples, they reveal the Results Equation (Purpose + Strategy + Culture = Results), a powerful new way of thinking about leadership based in love rather than fear that has proven to:

• Drive more than 4X revenue growth
• Improve clarity, alignment, and accountability
• Foster a culture of adaptability and continuous improvement

The most important key to this approach is also the most counterintuitive—surrender. Not surrender as in quitting, but surrendering the need for control to a focus on creating the conditions for greatness by creating experiences that change how people think and, ultimately, how they act.

If you’re looking to revolutionize the way your team works and supercharge your results in a scalable and repeatable way, Surrender to Lead is your blueprint to getting better by letting go.