The Imagination Emporium

Creative Recipes for Innovation

From the former Head of Innovation and Creativity at Disney comes a practical toolkit to help all of us Think Differently, come up with innovative ideas, and bring them to life.

This is not your typical business book!

We are all born creative and curious, but that sense of play and imagination gets squeezed out of us by the time most of us enter adulthood.

Think of The Imagination Emporium as a cherished recipe book, a well-worn companion that busy people like you can dip in and out of, filled with useful ingredients to empower you with innovative solutions for your business, be it big or small.

Why? Because Duncan Wardle, the former Head of Innovation and Creativity at Disney, believes that the skills we’re born with—Creativity, Empathy, Curiosity, and Imagination—will be some of the most sought-after skill sets of the next decade, as they will be the hardest to program into AI.

Duncan played a pivotal role in fostering innovation across Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks, crafting enchanting new storylines and experiences. He has worked with NASA to launch Buzz Lightyear into space and teamed up with brands like the Star Wars empire and Marvel superheroes. Now, in The Imagination Emporium, Duncan shares his extensive expertise to make innovation accessible to all, demystify creativity for those uncomfortable with ambiguity, and infuse the process with joy and excitement.

In a world where we learn a vast variety of subjects, one thing often goes untaught: “HOW to actually Innovate.”

This book is here to change that by showing you the way to innovate, generate creative ideas, and bring them to life.

Let the journey begin!