Shopping Cart
Submit Your Book

Diane Hessan

Diane Hessan

Entrepreneur and Political Researcher

Diane Hessan is an award-winning entrepreneur and innovator in the market research field, and a nationally recognized expert on the American voter. Since 2016, she has been engaged in an in-depth, longitudinal study of the electorate, looking for trends, shifts, and common ground. She has written more than 50 columns about her findings for the Boston Globe, and her work has also been featured on CNN and NPR and in the Wall Street Journal, the New York Times, Forbes, Fortune, and many other outlets.

She is the founder and Chairman of C Space, formerly called Communispace, which was the first company to leverage social media to help companies get insight and inspiration from their consumers. Diane was CEO of the company during 14 years of exponential growth, as C Space worked with hundreds of global brands across twelve countries. She has been honored as a disruptor in the market research industry because of her work in conducting breakthrough research via the internet. Diane recently consolidated all of her investment and advisory work into a new company called Salient Ventures, which helps accelerate the next generation of startup companies in tech.

She serves on the boards of Panera, Eastern Bank, Brightcove, Schlesinger Group, Mass Challenge, Tufts University, and Beth Israel Deaconess Medical Center. In 2017, the Boston Globe appointed her to its editorial board. Diane has received many honors, including the Pinnacle Award from the Greater Boston Chamber of Commerce, the Most Admired CEO award and Boston Power 50 awards from the Boston Business Journal, Ernst & Young’s Entrepreneur of the Year, the Northstar Award from Springboard, and the Greater Boston Chamber of Commerce Entrepreneur of the Year. She has been inducted into the Babson College Academy of Distinguished Entrepreneurs, and she received the Asper Award for Global Entrepreneurship from Brandeis University.

Diane previously co-authored the book Customer-Centered Growth: Five Strategies for Building Competitive Advantage, a Business Week best seller that was published in eleven languages.

She received a BA in economics and English from Tufts University and an MBA from Harvard Business School.

ISBN:978-1-63755-028-1
Price:$28

Our Common Ground: Insights from Four Years of Listening to American Voters

For four years, Diane Hessan has been in weekly conversation with voters across the United States. What she has learned will surprise you, enlighten you, give you hope, and change the way you think about your fellow Americans.

Our inability to hear each other, our suspicion, and our impatience is stressing us out and tearing us apart. It’s a sickness that permeates the American culture, erodes our collective mental health, and makes us hate each other.

To gain insight into how we can move forward, Hessan undertook a massive listening project, conducting an ongoing series of weekly interviews with 500 voters from every state, of every age and ethnicity, and along different points of the political spectrum. The topics ranged from race to guns, from character to party politics, from masks to rallies, from the Supreme Court to the pandemic to immigration and climate change. After more than a million individual communications, two things became clear:

We have more common ground than we realize.

And we are, sadly, failing at understanding each other.

On issue after issue, our “divided” nation isn’t nearly as polarized as we imagine. An overwhelming majority of voters believe in commonsense gun licensing and regulation. They are pro-immigration. They believe climate change is real and the coronavirus is deadly. They care deeply about their families and are willing to work hard to make ends meet. And, they believe that Washington is slow, bureaucratic, and not working in their best interests.

In dozens of columns on these topics published in the Boston Globe, Hessan has upended common political wisdom. Presented together for the first time as part of this book, they reveal a unique perspective on how Americans actually think, what they value, and how we can move forward.

The path to healing our divided nation is both simple and profound. We must turn down the heat. We must begin to listen, to stop presuming, to try to understand, to treat each other with dignity, and to know that most Americans are not crazy radicals. We truly share common ground. If we can pull together, we can have a much better America.

    No products found

Amplify Publishing Group|
620 Herndon Parkway, Suite 320|
Herndon, Virginia 20170
|
Phone: 703-437-3584|
Fax: 703-437-3554|
info@amplifypublishing.com

Sign up for APG news and industry updates