Fight Less, Win More

How Master Negotiators Influence Hearts, Minds, and Deals

Your handbook for mastering the negotiating skills in the multimillion-copy bestseller Never Split the Difference.

You’re in a negotiation right now. In fact, you’ve been negotiating all day.

That email to your boss? Negotiation. That conversation with your teenager? Negotiation. That interaction with the barista who made your morning coffee? Negotiation too.

Most people don’t realize they’re negotiating until it’s too late. But what if you could get what you want while making others feel valued?

In this follow-up to the global bestseller Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt provide a practical handbook for applying Tactical Empathy—the ability to understand and influence people at a level they don’t even realize—to every sensitive conversation in your life.

Discover how to:

• Begin disarming defenses by making your counterpart feel genuinely understood.
• Acquire critical information by mastering the 5 Levels of Listening that uncover hidden motivations
• Spot game-changing “Black Swans” that swing seemingly impossible negotiations to your advantage
• Defuse tension and navigate high-pressure situations with confidence using the Core Four skills
• Get more of what you want without burning bridges or compromising your integrity

Forged in high-stakes hostage crises and refined in thousands of business negotiations, these battle-tested techniques aren’t based on academic theory—they’re proven methods that work when the pressure is on.

Stop leaving money on the table. Stop enduring unnecessary conflict. Stop accepting less than you deserve.

This isn’t just another business book—it’s the missing manual for every negotiation in your life.

To place an order for international delivery (outside the United States), please email orders@amplifypublishing.com.