Unlocking the Power of Hybrid Publishing: 5 Key Benefits for Authors

(Posted on Monday, April 3, 2023)

Hybrid publishing combines the best of traditional and self-publishing models. This method of publishing affords greater control over the publishing process and the final product, while also providing the author with the professionalism, experience, and distribution of a traditional publisher. Here are five ways that hybrid publishing sets itself apart from traditional publishing:

1. Creative Control and IP Retention: In traditional publishing, authors have little control over the editing, cover design, marketing, and distribution of their books. With hybrid publishing, authors retain the full copyright to their content and are given the chance to be more involved in the editorial and creative processes and make decisions that align with their vision and goals. At Amplify, we think of ourselves as a truly collaborative partner with each of our authors, guiding them toward success and sharing best practices while leaving room for them to make their own decisions.

2. Speed: Traditional publishing can be a slow-moving process, with most authors waiting at least a year to see their work in print. Hybrid publishing, on the other hand, allows authors to share their world with the world and their audience much quicker, as the timelines are streamlined and made more efficient. And, because of the collaborative nature of the hybrid publishing model, authors have a voice in when their book becomes available.

3. Royalties: Lower royalty rates are the norm with traditional publishing houses, as the publisher takes the bigger percentage of book sales. With hybrid publishers, the reverse is true, and authors retain a larger share of royalties from book sales. At Amplify, our authors are offered one of the highest royalty rates in the business at 85 percent. 

4. Marketing: Limited resources for marketing engagements make it difficult for authors who publish through a traditional house, which, in turn, can limit an author’s reach. Unless you’re a celebrity author or someone with a significantly established platform, you won’t always receive the support you’re looking for. Hybrid publishers help authors take a more active role in their marketing work and will establish a clear framework for a book launch and publicity support that you can count on.

5. Distribution: Hybrid publishing provides authors with access to the same distribution channels as traditional publishing, including bookstores and online retailers. Authors are able to reach a wider audience and share their work with more people all over the world. 

In comparison to a traditional house, hybrid publishing offers a unique opportunity for authors to have more control over the publishing process and their final product. Combined with professionalism and robust distribution methods, it’s easy to see how hybrid publishing is quickly shaking up the industry. 

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