The Profit Culture Formula

The Blueprint to Successfully Recruit, Retain, and Inspire Business Professionals

Company culture is the foundation to business success. Culture drives recruiting, retention, and, ultimately, profit. Yet, few companies have an actionable strategy in place to build, support, and shape an intentional culture that will drive an organization’s personality.

A growing trend in today’s workforce is the free-agent mindset. Free-agent employees, with their increased mobility and autonomy, tend to migrate from company to company in search of the right fit. With constant change and little consistency, it’s no wonder a sense of culture and togetherness is hard to pin down.

Most business owners never stop to ask a simple but important question: what would motivate someone with this free-agent mindset to stick around?

This is where culture comes in.

By having an engaging and pervasive company culture, those free-agent employees stick around longer. Less churn, better people, higher profits. The formula is simple.

By using real-world examples and outlining an actionable strategy, The Profit Culture Formula is your essential blueprint to creating an outstanding company culture and ultimately, greater overall profit.

ISBN: 978-1-64543-801-4
SKU: 08-860-01
Categories:Amplify Publishing, Business and Finance, Leadership and Management

“In a business based on relationships, culture is critical for success. Jon and Jon provide deep insight and powerful, yet simple, ways to systematize your culture.”— J. Scott Davison, Chairman, President, & CEO, OneAmerica

“A must-read for any leader focused on recruiting, retention, and growth.” —José S. Suquet, Chairman of the Board, President, & CEO, Pan-American Life Insurance Group

“As a master coach to some of the country’s best and most successful advisor teams, I find myself running into team culture problems all the time. Jon and Jon have lived it all, and I have watched them firsthand create one of the best cultures in the business. They know what they are doing, and the fact that they are willing to share with the rest of us is a testament to their personal desire to improve the industry. If you strive for real improvement within your team or your company, get this book, and get started. You will not regret it.” —Scott Hamilton, Certified Pareto Business Advisor

“If you enjoy great storytelling and believe culture is the critical factor in any company’s success, this is a must-read. Jon and Jon give us a fresh look at how to transform your company’s culture. They definitely hit the bull’s-eye!” —Susan Cooper, Managing Director, Prudential

“There is nothing else out there like this book! A simple road map with proven systems for any leader focused on recruiting, retention, and growth. Implement it, and your business will grow.”— Brent Gritton, Agency Vice President, One America

“A business masterpiece with brilliant and easy-to-implement strategies that create a winning culture. It’s a must for any leader focused on recruiting, retention, and growth.” —Richard B. Yust, ChfC, CLU, General Manager, Equitable Advisors

Jon Corteen

Success Coach, Speaker, and CEO

Jon Corteen is a success coach, speaker, co-founder of The Culture Junky LLC, and CEO & Founder of THG Financial Strategies LLC. His belief that a strong culture is the foundation for corporate growth led him to develop The Profit Culture Formula.

Jon felt he was always on the losing side of the workweek battle: five days on, two blissful days off. Rather than waiting for retirement to enjoy all seven days, he founded THG and The Culture Junky, where he’s since created and maintained the ideal company culture. In his opinion, we live too much of life at work to be unhappy there.

Jon graduated from Northern Illinois University with a degree in political science. He now lives in Long Grove, Illinois, with his wife, Gretchen, and children, Luke and Grace. He enjoys spending time with his family, focusing on fitness, and exploring the outdoors.

Jon Rotter

Business Executive

As co-founder and President of THG Financial Strategies, Jon leads the firm’s new business and recruiting. Through the firm’s unique culture and strategic differentiation, Jon is able to drive consistent growth year after year.

He has continually attracted both new and experienced financial professionals who seek to engage with systematic experiences of the firm. THG has received numerous awards from both industry organizations and individual companies, but its ultimate achievement lies in the loyalty of the people who call it home.

Jon graduated from the University of Wisconsin-Madison with a bachelor of arts degree in International Relations. He currently resides in Highland Park, Illinois, spending his free time with his wife, Lindsay, daughters, Logan and Remi, and son, Hunter. He is also involved in many different sporting activities, including basketball and golf.