Crack the Code

8 Surprising Keys to Unlock Innovation

In today’s fast-changing, hyper-competitive environment, developing your ability to creatively solve problems is mission critical. Creativity fuels growth, serves clients, and contributes to mission-based pursuits. Across every industry, organizations have an insatiable appetite to find creative problem-solvers who can crack the code to unlock innovative outcomes and drive measurable results.

The good news is that creative problem-solving is a skill set that can be developed and harnessed. It’s accessible to all of us. In Crack the Code, Kaiser Yang explores the four key mindsets shared by the most successful creative problem-solvers in the world and provides eight proven tactics they use to solve complex problems and seize new opportunities.

Using a careful analysis of the biggest challenges facing the world today and extensive research into the minds making a difference, Crack the Code is a practical guide to help you overcome barriers to innovative thinking and unlock your capacity to creatively solve problems in new and refreshing ways.

$24.95
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ISBN: 978-1-64543-564-8
Imprint: Amplify Publishing
SKU: 08-714-01
Categories:Amplify Publishing, Business and Finance, Thought Leadership

“Creativity is a skill. You can learn it, and you can get better at it. Here are some of the key building blocks that you and your organization can use to start solving the problems that matter.” —Seth Godin, Author, The Practice

 “Crack the Code is the secret combination we’ve all been looking for to unlock innovation and creativity. This masterful work reveals surprising insights to help boost creative capacity and open up a whole new perspective on business and life. Inspiring and actionable, the book delivers a roadmap to achieve better results, conquer challenges, and seize potential.” —Josh Linkner, New York Times bestselling Author; Tech Entrepreneur 

“Crack the Code is a must-have survival manual for business leaders who want to build companies that last. Each chapter provides pragmatic applications that have immediate impact in a modern corporate environment.“—Drew Wolff, former CFO, International and Channel Development, Starbucks 

“Creativity has never been more important to business success as we all learn to navigate and thrive in an environment of continual and seismic change. Read Crack the Code NOW for practical yet inspiring coaching on how to embrace and leverage creativity. A combination of rigorous, accessible, and interesting thoughts, tactics, and examples that can help anyone unlock their own creative potential.” —Yin Woon Rani, CEO, MilkPep

“Business leaders and companies find themselves ‘locked’ into how they have traditionally done things, unable to break free and break out. Crack the Code provides what those who want to create innovative cultures need. Kaiser shows you how to unlock creativity, embrace risk, and open up the potential in your people and businesses.” —Gary David, PhD, Professor of Sociology, Bentley University

Kaiser Yang

CEO and Innovation Expert

Kaiser Yang is a globally minded entrepreneur, innovation strategist, and CEO of Platypus Labs.

Born in Tokyo and raised in a global community, Kaiser had his worldview shaped early on by exposure to diverse cultures and ways of thinking.

Kaiser made a dramatic leap from Tokyo to the Pacific Northwest after falling in love with its natural beauty while attending Washington State University.

There, he took a personality test that said he was extremely unlikely to succeed in a sales career. So, naturally, he became the top-performing salesperson in the United States for Otis Elevator Company.

After earning his MBA, Kaiser built a career spanning sales, entrepreneurship, restaurateurship, real estate, marketing, and digital strategy—always guided by a relentless bias for action and a passion for helping people and companies thrive.

Today, Kaiser brings this eclectic experience to keynote stages and innovation workshops around the world. His programs combine real-world business acumen with accessible tools that help leaders and teams spark breakthrough thinking, build cultures of innovation, and create sustainable competitive advantage.

Through it all, Kaiser remains grounded by a simple belief: We all have innate creative superpowers—the real opportunity is learning how to harness them.

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