Survival to Thrival (Book 2)

Building the Enterprise Startup - Change or Be Changed

If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival series is for you. In the beginning, it is simply Survival—how not to die? With luck and hard work, it becomes about Thrival—how do we win?

Change or Be Changed—the second book in the series—is about you and the people who make the journey from Survival to Thrival. We were inspired by the question: Why is growing a startup so hard on the people?

Everyone in the startup feels it—the CEO, the leaders, the broader team, and even the board. What drove success at one stage now gets in the way. Company change drives role changes which means everyone must then change themselves to adaptor be changed. Yet, there is frustratingly little institutional knowledge passed down to know what’s next.

The key to success is Unlearning. Unlearning means re-wiring what worked before and has now become second nature. It is uncomfortable. It is stressful. And it fosters feelings of insecurity. Yet, at a very personal level, it catalyzes a powerful growth experience. Being part of a team that is learning and unlearning together is inspiring. Company, team, and personal success depend on it.

The Survival to Thrival series is a mindmeld of a three-time entrepreneur, a long-time venture capitalist, and a dozen enterprise entrepreneurs who share their learnings and unlearnings. Our mission is to help you succeed, anticipate what is next, and most importantly, understand that you are not alone.

ISBN: 978-1-68401-747-8
SKU: 08-592-01
Categories:Amplify Publishing, Business and Finance, Entrepreneurship, Leadership and Management

“Unlearning is fundamental wisdom for startup leaders, teams, and boards. The authors and contributors are refreshingly candid with real and relatable anecdotes that are simultaneously painful and invigorating. Change or Be Changed’s real-world advice is valuable for startups beyond enterprise SaaS.”

Alex Theuma,
Founder & CEO, SaaStock

Change or Be Changed zeroes in on a powerful insight for startup leaders: the ability to unlearn. What drives success at one stage often drives failure at the next. Full of real-world examples, this is a must-read for startups and boards everywhere who want to learn—and unlearn.”

Martin Giles,
San Francisco Bureau Chief, MIT Technology Review

“Success or failure hinges on the people. This book talks about what doesn’t get talked about: the big people changes required for everyone—including the CEO—to grow a startup. It’s real world advice. I read it twice and will keep going back to it.”

Clara Shih,
CEO & Founder, Hearsay

“Wonderfully practical and readable, all founding CEOs and operators can learn a great deal about scaling as a leader from this book.”

Tracy Young,
CEO, PlanGrid

Bob Tinker

CEO and Entrepreneur

Bob Tinker is the former CEO and Co-Founder of MobileIron, which he led from its initial founding to over $150M in revenue, 12,000 enterprise customers, and IPO in 2014. It was named the #1 fastest growing tech company from 2010-2014 by Deloitte’s Fast 500 Index.

Tae Hea Nahm

Venture Capitalist

Tae Hea Nahm is the managing Director and Co-Founder of Storm Ventures. He is a long-time enterprise-focused venture capital investor and an early investor and board member at Airespace, Marketo, MobileIron, and other successful early stage enterprise startups.