Culture Built My Brand

The Secret to Winning More Customers Through Company Culture

Unleash the power of your culture.
Propel your brand forward.

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.

Mark Miller and Ted Vaughn have rebranded more than one hundred purpose driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.

$34.95
ISBN: 978-1-63755-141-7
SKU: 08-837-01
Categories:Notable Business and Finance, Amplify Publishing, Business and Finance, Leadership and Management, Marketing

Brands without a thriving internal culture are zombie brands. They may not know it, but they’re dead inside. Culture Built My Brand will teach you how to bring your organization’s culture to life in ways that fuel success and performance.Jim Moriarty, Co Managing Director, Brand Citizens

For leaders looking to nurture, change, or turn around their culture, Ted and Mark’s work in Culture Built My Brand offers practical advice, real-life examples, and a road map to align your culture with your brand.Linda Rutherford, CCO, Southwest Airlines

Historic Agency has been a wonderful asset to our company. Their dedication to clients and project success is unparalleled. Culture Built My Brand unpacks the tools and process they utilize to turn a company’s culture into a magnet for new customers.Roger Love, Celebrity Vocal Coach & Best-Selling Author

The largest swing vote in a successful brand is the employees and culture behind it. Culture Built My Brand is for leaders who want to shape that culture and empower their staff. Read this book!Kyle Buckett, Retired Navy SEAL, Executive, Author

As a student of corporate culture for nearly 40 years and a leader/consultant for 30 of those, I’ve collected a lot of books and articles about this topic. Mark and Ted have managed to create some truly new perspectives and unique tools to tie your culture and brand together.Dusty Rubeck, President & CEO, CDF Capital

Historic has the unique ability to create content marketing strategies that are custom-fit for nonprofits and also drive generosity and trust in communities. Culture Built My Brand takes their branded content playbook and applies it to your company culture.Gabe Cooper, CEO, Virtuous

Mark Miller

Brand and Culture Strategist

culturebuiltmybrand.com

Mark leads product strategy, marketing transformation, and brand at Historic. He’s rebranded nearly 100 organizations and also specializes in all things strategy, including brand, product, and marketing.

A fan of Bob Ross as a kid, Mark grew up wanting to be a painter. Falling short of happy clouds, he thought becoming a cartoonist might be a fit, but went on to pursue film instead. He started out as a producer and director, creating branded content, before finally landing in brand and marketing.

Ted Vaughn

Brand and Culture Strategist

culturebuiltmybrand.com

Ted leads client transformation at Historic and specializes in executive leadership, brand development, and strategic clarity. Ted has served hundreds of for-profit and nonprofit brands. His passion is to serve senior leaders by helping them align everything they do to build their brand from the inside out.

Ted’s childhood dream was to become a stuntman like Lee Majors in the 1980s show The Fall Guy. Instead, he started his career as a professional musician and talent booker for DJs and jazz combos. He also has a lifelong love affair with food and beverage and became a sommelier in 2009.