The Purposeful Decision Maker

A Guide to Making Great Decisions in Life and Business

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s holistic and groundbreaking approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date practices in this area to arrive at a methodology for making great decisions consistently.

The process begins with the concept of safe harbor: the places, people, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are. Pádraig then explores the different analytic approaches required to process information into actionable knowledge. He shows how the unseen biases that lurk beneath so many critical decisions can be drawn into the light.

Instinct plays a critical role in all human interactions. Sometimes going with one’s gut makes sense; sometimes a more detached analysis is required. The skill lies in knowing which situation is which. Pádraig also demonstrates how we can learn from our experiences. When we have the courage to objectively explore our own history, we discover an excellent source of critical knowledge.

Entrepreneurs dance with this risk in order to create something new and exciting in the world. Pádraig shines a light on risk and entrepreneurial decision-making. What are the best ways of monitoring, quantifying, and mitigating this risk? He addresses the critical area of unintended consequences and the means of revealing them early in the decision-making cycle. An approach to group decision-making completes a framework that is as brilliant as it is intuitive.

For international delivery (outside the US and Canada), please email orders@amplifypublishing.com to place your order.

$30.00
ISBN: 979-8-89138-132-2
Imprint: Amplify Publishing
SKU: 18-1238-01
Categories:New Releases, Amplify Publishing, Entrepreneurship, Thought Leadership, Inspiration and Personal Success

“Pádraig Ó Céidigh is one of Ireland’s truly great entrepreneurs and leaders. Reading this incisive book, one comes away vastly better equipped to make the best decisions.”

—Lord Karan Bilimoria, CBE, DL, founder and chairman of Cobra Beer and former president of the Confederation of British Industry

“The Purposeful Decision Maker is not just a book; it’s a catalyst for personal and professional transformation, empowering readers to make choices that resonate with their deepest values and drive progress in every facet of life. For me, this is one of the most powerful books I have read in a very long time.”

—Frank O'Keeffe, managing partner, EY Ireland

“Good decision-making separates elite performers from the rest. Pádraig's book will help you develop this priceless skill.”

—Paul O'Connell, former captain of both the Irish rugby team and the British and Irish Lions rugby team

“As the world rushes toward an uncertain future, The Purposeful Decision Maker is a much-needed, timely guide to making great decisions consistently. Pádraig uniquely blends what is personal with what is strategic. A must-read for CEOs, entrepreneurs, and anyone who is ready to be more purposeful in the decisions they make today for shaping the future they want tomorrow.”

—Laila Marouf, PHD, founder and chief knowledge officer, Knowledge Mindfulness Group

“Anytime you get a chance to sit and listen to—or in this case, read—Pádraig, you should take it. Such fascinating experiences and insights. Just extraordinary.”

—Mick Mulvaney, former White House chief of staff

Pádraig Ó Céidigh

Ireland's EY Entrepreneur of the Year, Serial Entrepreneur, and Adjunct Professor

Pádraig Ó Céidigh has had multiple careers. He’s been a teacher, an accountant, a lawyer, and an entrepreneur. In 1993, he bought a tiny, failing airline and turned it into a thriving regional carrier with revenues in excess of $150 million. He went on to found and develop businesses across a range of sectors, including property, publishing, printing, and healthcare. Pádraig is a former winner of Ireland EY Entrepreneur of the Year and represented Ireland at EY World Entrepreneur of the Year. He’s also found time to serve on various state and non-state boards and was a senator in the Irish parliament from 2016 to 2020. An alumnus of the University of Galway and Harvard University, he is currently an adjunct professor of entrepreneurship and business at the University of Galway. Pádraig lives in the west of Ireland with his wife, Caitlín. The Purposeful Decision Maker is his first book.

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