Fight Less, Win More

How Master Negotiators Influence Hearts, Minds, and Deals

Your handbook for mastering the negotiating skills in the multimillion-copy bestseller Never Split the Difference.

You're in a negotiation right now. In fact, you've been negotiating all day.

That email to your boss? Negotiation. That conversation with your teenager? Negotiation. That interaction with the barista who made your morning coffee? Negotiation too.

Most people don't realize they're negotiating until it's too late. But what if you could get what you want while making others feel valued?

In this follow-up to the global bestseller Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt provide a practical handbook for applying Tactical Empathy—the ability to understand and influence people at a level they don’t even realize—to every sensitive conversation in your life.

Discover how to:

  • Begin disarming defenses by making your counterpart feel genuinely understood.
  • Acquire critical information by mastering the 5 Levels of Listening that uncover hidden motivations
  • Spot game-changing "Black Swans" that swing seemingly impossible negotiations to your advantage
  • Defuse tension and navigate high-pressure situations with confidence using the Core Four skills
  • Get more of what you want without burning bridges or compromising your integrity

Forged in high-stakes hostage crises and refined in thousands of business negotiations, these battle-tested techniques aren't based on academic theory—they're proven methods that work when the pressure is on.

Stop leaving money on the table. Stop enduring unnecessary conflict. Stop accepting less than you deserve.

This isn't just another business book—it's the missing manual for every negotiation in your life.

To place an order for international delivery (outside the United States), please email orders@amplifypublishing.com.

$28.00
ISBN: 978-1-68401-652-5
Imprint: Amplify Publishing
SKU: 18-1451-01
Categories:New Releases, Amplify Publishing, Business and Finance

“Fight Less, Win More is a massively useful book for just about anyone who has to deal with the desires, foibles, and idiosyncrasies of other human beings. The authors’ framework turns conventional wisdom upside down: slow down to speed up, seek to understand before being understood, and make it about them instead of you. And the specific techniques will teach you how to listen—really listen—until the other person becomes your collaborator instead of your opponent.”

—Daniel Pink, #1 New York Times bestselling author of To Sell Is Human, Drive, and The Power of Regret

“Fight Less, Win More is a powerful reminder that presence and intention can shift even the hardest conversations.”

—Jay Shetty, #1 New York Times bestselling author and host of the On Purpose podcast

“At its core, every negotiation hinges on the same principles that guide human behavior. Fight Less, Win More translates the proven science of influence into precise, actionable techniques—showing you how to apply Reciprocity, Consistency, and Empathy to win trust and outcomes alike.”

—Robert B. Cialdini, PhD, author of the New York Times bestseller Influence: The Psychology of Persuasion

“Conflict is inevitable. Staying stuck in it isn’t. What I love about this book is how it reframes negotiation as an opportunity for connection and progress—not friction. Jonathan and Derek show you how to unlock doors by listening better, responding smarter, and leading with empathy. Every founder, every leader, every person should read it.”

—Jason Feifer, editor-in-chief, Entrepreneur Magazine

“If you’re a founder, you’re always selling—ideas, vision, accountability. Fight Less, Win More gives you the exact framework to win those high-stakes conversations. No fluff. This isn’t theory—it’s a tactical guide for anyone who needs people to say yes.”

—Ryan Hogan, cofounder and CEO, Talent Harbor, and founder, Hunt a Killer

Jonathan B. Smith

Leading Business Strategist and Negotiations Trainer

Jonathan B. Smith is a leading business strategist who has used the Entrepreneurial Operating System with more than 150 high-growth entrepreneurial companies in 1,500-plus sessions to help them improve strategy, execution, and results. He is also a negotiations trainer with the Black Swan Group, created by former FBI hostage negotiator Chris Voss (author of Never Split the Difference), and has served as a delegate with the U.S. Department of State’s Global Entrepreneurship Program to Jakarta and Athens.

Derek Gaunt

Top Hostage Negotiator and Corporate Personal Coach

Derek Gaunt is one of America’s top experts on hostage negotiation and a trainer and personal coach of corporate, government, and law enforcement personnel with the Black Swan Group. A twenty-nine-year law enforcement veteran who spent the majority of his career as a member and leader of hostage negotiation teams, he now teaches leaders around the world how to leverage hostage negotiation practices and principles for immediate results. He is a frequent keynote speaker at conferences across the country and the author of Ego, Authority, Failure: Using Emotional Intelligence Like a Hostage Negotiator to Succeed as a Leader.

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