Swipe

The Science Behind Why We Don't Finish What We Start

This book is the key to escaping the cycle of failure, disengagement, and regret. 

Why is it so hard to finish what we start? Every day we wake up determined to engage with life—to finish that novel, overcome work challenges, repair a strained relationship, or reach fitness goals. Despite our best intentions, we fall short. Are we doomed to a lifetime of regret?

Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Drawing on disciplines from neurobiology to business and based on a massive database, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most—often when we’re heartbreakingly close to real breakthroughs.

In Swipe, readers will learn how this mechanism works and recognize when they’re caught on the “Hamster Wheel.” They’ll discover how to short-circuit the Swipe, reengage, and finally finish what they start.

$28.00
ISBN: 978-1-64543-553-2
Imprint: Amplify Publishing
SKU: 18-711-01
Categories:Amplify Publishing, Business and Finance, Thought Leadership, Inspiration and Personal Success, Self-Esteem and Personal Success

"An engrossing, perceptive, and insightful study...Organizational psychologist Maylett and journalist Vandehey offer an examination of modern-day disengagement...likely to be relevant to a wide audience." —Kirkus

"Compelling...articulate...engaging and supportive, Swipe is a psychologically considerate self-help text that identifies the reasons behind derailing distractions and shares ways to combat them...in clear, direct language embellished by gentle humor." —Foreword Reviews

"Readers won’t want to Swipe away from Maylett and Vandehey’s book...they easily prove the concept’s universal applicability and detail its widespread effects." —BlueInk Reviews

“Swipe takes a deep look into the science and psychology of distraction, attention, and disengagement, giving us the tools we need to focus on and finish what’s most important. I truly love this book!” —Paul B. Allen, co-founder of Ancestry.com, CEO of Soar.com

“Research clearly shows that self-aware people are more successful and promotable, yet few find the time to invest in this essential skill—instead, we fall victim to what the authors smartly call the ‘Swipe.’ This book will help you find the power to stop reacting and start acting.” —Dr. Tasha Eurich, organizational psychologist and New York Times bestselling author of Insight and Bankable Leadership

“I have learned in my leadership roles that engagement and culture drive success. But as Swipe clearly illustrates, we quickly become distracted. This book is an invaluable guide for putting aside distraction in order to achieve both personal and organizational results.” —Jeremy Andrus, CEO, Traeger Grills

Tim Vandehey

Journalist and New York Times bestselling author

Tim Vandehey is a journalist, columnist, and New York Times bestselling ghostwriter of more than sixty-five books across multiple genres from business to health. His work is featured in numerous magazines and publications and has garnered several awards. An author, blues singer, baseball fanatic, world traveler, and husband and father, Tim is a Californian rerooted in the Midwest.

Tracy M. Maylett, EdD

Psychologist, Professor, and CEO

Tracy Maylett, Ed.D, is a CEO, organizational psychologist, researcher, and professor. He advises leaders throughout the world in employee engagement and organizational effectiveness. Dr. Maylett is a bestselling author who travels the globe exploring culture, motivation, and how people and organizations think.

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