The Science Behind Why We Don't Finish What We Start

This book is the key to escaping the cycle of failure, disengagement, and regret. 

Why is it so hard to finish what we start? Every day we wake up determined to engage with life—to finish that novel, overcome work challenges, repair a strained relationship, or reach fitness goals. Despite our best intentions, we fall short. Are we doomed to a lifetime of regret?

Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Drawing on disciplines from neurobiology to business and based on a massive database, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most—often when we’re heartbreakingly close to real breakthroughs.

In Swipe, readers will learn how this mechanism works and recognize when they’re caught on the “Hamster Wheel.” They’ll discover how to short-circuit the Swipe, reengage, and finally finish what they start.

ISBN: 978-1-64543-553-2
SKU: 18-711-01
Categories:Amplify Publishing, Business and Finance, Inspiration and Personal Success, Self-Esteem and Personal Success, Thought Leadership

Tim Vandehey

Journalist and New York Times bestselling author

Tim Vandehey is a journalist, columnist, and New York Times bestselling ghostwriter of more than sixty-five books across multiple genres from business to health. His work is featured in numerous magazines and publications and has garnered several awards. An author, blues singer, baseball fanatic, world traveler, and husband and father, Tim is a Californian rerooted in the Midwest.

Tracy M. Maylett, EdD

Psychologist, Professor, and CEO

Tracy Maylett, Ed.D, is a CEO, organizational psychologist, researcher, and professor. He advises leaders throughout the world in employee engagement and organizational effectiveness. Dr. Maylett is a bestselling author who travels the globe exploring culture, motivation, and how people and organizations think.