May Employee Spotlight: Meet Heather Orlando-Jerabek, Senior Marketing and Publicity Manager

(Posted on Sunday, May 14, 2023)

At Amplify Publishing Group, we believe that behind every successful book is a team of dedicated professionals who work tirelessly to ensure its visibility and success. Today, we are thrilled to shine the spotlight on Heather Orlando-Jerabek, our Senior Marketing and Publicity Manager, who plays a vital role in making our authors’ voices heard.

Heather’s role at Amplify revolves around marketing and public relations, where she utilizes her expertise to ensure that each book receives the attention it deserves.

We are grateful to have Heather on Team APG and invite you to learn more about her below:

Describe your role at Amplify Publishing Group

Heather: I’m in marketing and PR, so my job is to make sure that a book is visible. I work to secure media coverage, book events, create advertisements, websites, and other marketing assets. I work with graphic designers, production, and acquisitions to make sure the last stage of an author’s publication process goes smoothly.

What’s one thing that surprised you about your position?

Heather: Something I love about this job is how each title is different and it takes a lot of creativity and problem-solving. So I’m constantly being surprised and challenged—things are always changing and evolving.

What accomplishment are you most proud of?

Heather: I would have to say getting a book placed in a large publication is always a triumphant moment. But the biggest reward is probably an author’s reaction to the news that their book is a bestseller.

What are you currently reading?

Heather: I am currently reading this incredible literary fiction title called White on White by Aysegu Savas. I’m also listening to the audio version of Outlive by Bill Gifford. I recommend both!

What is something you’ve learned in the last week?

Heather: Don’t ask me how this came up in conversation, but I recently heard that Alfred Hitchcock was terrified of eggs. 

What is the #1 item on your bucket list?

Heather: Visiting every single continent—I’m almost there. I just have to go to Antarctica and Australia/Oceania. 

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