Human Capital Investment Strategy

Six Steps to Cultivate Potential and Yield Competitive Advantage

What if your workforce was your highest-performing asset?

For decades, CEOs have treated financial capital with rigor, discipline, and foresight. But when it comes to human capital—the engine of innovation, execution, and growth—most organizations still rely on legacy mindsets and guesswork.

This blind spot is costing organizations their competitive edge. 

Written by Dr. Cynthia Bentzen-Mercer, executive strategist on human capital potentiality, Human Capital Investment Strategy reframes talent as an appreciating asset—one that can be analyzed, optimized, and deployed for maximum return. Intensely researched, the book introduces a practical, six-step framework for optimizing your workforce portfolio with the same rigor applied to financial assets.

Inside, you’ll learn how to:

• Apply investment principles—like risk stratification, portfolio balancing, and forecasting—to workforce planning
• Reallocate workforce investments to drive innovation, efficiency, and enterprise value
• Build a culture where top talent chooses to stay and grow

If you want to outperform your competitors, your human capital strategy can’t be an afterthought. As market conditions evolve and workforce expectations rise, companies that fail to invest intentionally in talent will struggle to attract, retain, and develop the capabilities required to win.

HCIS is where empirical science meets human possibility—equipping leaders to make data-informed decisions while honoring the calling to lead with empathy, integrity, and vision.

Both a whip-smart call to action and strategic playbook, Human Capital Investment Strategy changes the game and redefines the rules for success.

Now, Near, Next

A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement

For myriad women, the middle part of their careers can become a never-ending loop. They begin the journey, ready to dive in. They work hard, funnel all of their energy into the job, and don’t let go. They hop from role to role, but eventually, as the decades progress, they realize that the ride has really been an endless circle. It’s time to change that.

In this propulsive, activating debut, Now, Near, Next promotes self-advocacy and independence, moving away from the well-worn, outdated societal norms and expectations for women that hold them back. Taking control of the future is no longer just a priority—it is essential to becoming who we are meant to be.

Whether you carry a purse, briefcase, or anything in between, make sure a copy of Now, Near, Next is tucked inside at all times!