The Business of Sports Technology

How to Make Smart Decisions That Drive Your Organization Forward

Technology is no longer a siloed expense that sports organizations need to consider in the operation of their businesses. Mature sports organizations leverage technology as a central driving force behind the way they grow their businesses and create efficiencies and new revenue streams. By strategically integrating technology decisions into capital and operational investment planning, executive leadership can accelerate growth, reduce risk, and extract labor/cost.

David Nugent has been advising the biggest brands in sports for three decades. As a leading sports business technologist, Nugent helps clients make thoughtful choices about implementing and expanding the technology needed to keep fans engaged, partners happy, and expose previously unavailable revenue streams. In The Business of Sports Technology, he will teach you how to navigate the complex, ever-evolving business technology ecosystem.

Rather than approaching technology from an engineering perspective, Nugent approaches it practically. He deeply cares about the quality of technology development and deployment, but focuses primarily on how technology helps sports organizations make money. That’s why this book is called The “Business” of Sports Technology.

In a battle between business goals and flashy technology, he suggests you choose the business goals every time.

Beyond the Scoreboard

The Ultimate Guide to Sports Event Presentation

“If you’re looking to work in or understand the business of sports entertainment, this book should be required reading.”

—Jim Steeg, former senior vice president for special events, NFL; inaugural member of the Special Events Hall of Fame

From a longtime NBA and MLB professional sports event director—the ultimate insider guide to creating an event presentation that delivers excitement, engagement, and memorable moments for fans, sponsors, and participants.

In today’s entertainment-driven world, fans, sponsors, and participants expect more than just a game—they want an immersive experience that begins the moment they arrive at the venue and lingers long after the final buzzer.

While enhancements like cutting-edge graphics and other digital assets, control room equipment, or facility upgrades like Wi-Fi, expanded concourses, or new food and beverage options can undoubtedly improve the fan experience, it’s the strategic execution and seamless integration of all elements that truly elevate an event.

Drawing on more than thirty years of experience directing iconic events from the NBA Finals to the World Series and global sports brands, event presentation expert Don Costante takes readers beyond the scoreboard to provide an in-depth look at each key element of gameday operations—including proper communication, entertainment resources, music, digital production, promotions, and staffing.

Beyond the Scoreboard is the ultimate guide for anyone involved in event presentation, offering a comprehensive approach to building fan excitement, driving engagement, and creating lasting memories that include:

• Detailed strategies and tactics for engaging fans, energizing players, and satisfying sponsors through creative and coordinated event elements.
• Real-world insights from the professional sports industry to help you elevate your event presentations, delivering a polished and professional experience at any level.
• Tools and templates to customize for your organization, covering everything from building fan engagement to maximizing sponsorship value.

Whether you’re running a high school, collegiate, or professional event, Beyond the Scoreboard equips you with the essential tools and strategies for elevating your events into unforgettable experiences that build fan excitement, drive engagement, and create lasting memories for everyone involved.